B2B Buyer Intent Software Incentive
Intent Signals aren't enough. Convert them into pipeline with Factors.
Factors helps you track how high-intent accounts engage across channels—so you know exactly when and how to act. Trigger timely sales outreach, personalize marketing, and turn buyer interest into qualified pipeline.
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4.5 stars
G2 Attribution Partner
LinkedIn Marketing Partner
Everything you need to turn buyer signals into revenue
Identify up to 75% of anonymous website visitors using waterfall enrichment from multiple data providers.
Score and segment accounts based on real-time behavior, firmographics, and funnel stage.
Capture intent from LinkedIn, Google, Meta, Bing, G2, and third-party providers like Gartner or TrustRadius.
Automatically push account intelligence to HubSpot, Salesforce, LinkedIn, and more.
Trigger tailored ads, emails, or outreach a based on engagement levels
Attribute pipeline and revenue to the campaigns, channels, and touchpoints that actually work.
Intent Signals aren't enough. Convert them into pipeline with Factors.
Factors helps you track how high-intent accounts engage across channels—so you know exactly when and how to act. Trigger timely sales outreach, personalize marketing, and turn buyer interest into qualified pipeline.
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Steve Colberg, Head of Growth
Aashima Lamba, Senior Manager Demand Generation
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Shane Poyar, Growth Marketing and Operations Manager
GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24/5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Secure & Scalable
Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.
GDPR Compliant
ISO 27001
SOCII Type 2
Schedule a personalized demo or sign up to get started for free
Frequently asked questions
How does Factors.ai capture buyer intent signals?
Factors.ai is a buyer intent tool that captures buyer intent signals by identifying anonymous accounts visiting your website through IP-lookup technology, enriching them with firmographic and engagement data. It also collects intent data from platforms like G2, LinkedIn Ads, Hubspot, Salesforce providing a comprehensive view of account-level engagement.
How can I leverage buyer intent data to improve my marketing strategy?
By analyzing buyer intent data, you can identify high-intent accounts and tailor your marketing efforts accordingly. This includes personalizing content, optimizing ad targeting, and prioritizing outreach to accounts showing strong purchase intent, ultimately enhancing conversion rates and ROI.
What is Factors.ai, and how does it help marketers?
Factors is a revenue attribution and activation platform that helps B2B marketers turn intent signals into pipeline. We connect data across LinkedIn ads, website activity, CRM, and more—so you know what’s working, who’s engaging, and how to act on it.
How is this different from other intent data tools?
Most tools stop at showing who’s interested. Factors goes further—revealing what’s driving that interest, how it connects to pipeline, and what you should do next. We also offer native integrations and attribution models built for B2B journeys.
Can I see which companies are visiting my website?
Yes! Factors uses firmographic enrichment to identify anonymous visitors, so you can track which accounts are engaging and prioritize accordingly.
How long does setup take?
Most teams are up and running in under an hour. Our onboarding is quick, lightweight, and comes with hands-on support to help you hit the ground running.
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