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Analytics and Attribution
Don’t waste spend on random acts of marketing
Understand what actually moves buyers down the funnel. Identify the right channels that drive pipeline. Cut underperforming campaigns and double down on what works.
1000+ GTM teams have improved their marketing ROI. Now, it’s your turn.
4.5 stars
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Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
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Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Still stuck with traditional attribution models? That’s so 2020.
“We brought in the lead, why does sales get all the credit?”
said every marketer, ever. The problem isn’t your effort, it’s the outdated tools
and broken visibility. What’s more?
Buyer journeys are non-linear—first or last touch won’t tell the full story.
Data is siloed across tools, hiding what really drove pipeline.
Most attribution models weren’t built for long B2B cycles.
But you can fix it with Factors!
Without Factors
- Stuck with first or last touch models
- Siloed data across tools
- No clarity on what’s influencing pipeline
- Reactive reporting with lagging indicators
With Factors
- Complete visibility on buyer journey
- Unified view of all touchpoints
- Visualise channel-wise and campaign-wise ROI
- Real-time insights that help you optimize as you go
“The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.”
Steven Colberg
Head of growth at Rocketlane
B2B-ready attribution with account-level precision
Custom reports for deep journey insights
Slice and dice data with various filters like channel, campaign, funnel stage, and more to uncover granular insights. Group and display data in a customized way.
“Implementing Factors streamlined our attribution and automated reporting. We now optimize efforts around our highest converting campaigns and scale more effectively.”
Nishanth Singh, Marketing Operations, Zomentum
See which content wins accounts
Track content engagement at the account level. See which assets attract ICPs and map those interactions to pipeline and revenue.
“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”
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Samir Asefi, Performance Marketing Team Lead at Hey Digital
See how G2 Buyer Intent impacts your pipeline
Sync G2 Buyer Intent signals such as profile views, competitor visits, category interest, and more to see the full account engagement history. Map activity to touchpoints, and trigger timely alerts or automations.
“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”
Sync G2 Buyer Intent signals such as profile views, competitor visits, category interest, and more to see the full account engagement history. Map activity to touchpoints, and trigger timely alerts or automations.
Track ROI across every paid channel
Link ad spend from LinkedIn, Google, Meta, and Bing to pipeline and revenue. Measure key KPIs like impression share, CPCs, etc.
“The impact of Factors.ai on Rocketlane is that, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.”
Steven Colberg, Rocketlane
One dashboard for the entire funnel
Track engagement, pipeline growth, and revenue for each segment over time. Compare segments to see which campaigns, channels, and messages drive the highest win rates and ROI.
“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”
Samir Asefi, Performance Marketing Team Lead at Hey Digital
See sales and marketing touchpoints in one view
Consolidate all account actions like calls, emails, meetings, and ad engagement into a single view. Compare sales and marketing activity to identify gaps and coordinate outreach.
Consolidate all account actions like calls, emails, meetings, and ad engagement into a single view. Compare sales and marketing activity to identify gaps and coordinate outreach.
Samir Asefi, Performance Marketing Team Lead at Hey Digital
Track every step that leads to revenue
Track velocity, conversion rates, and key actions accounts take between key buyer stages (MQL, SQL, opportunity, closed-won). Analyze touchpoints, compare drop-offs by channel, campaign, or segment, and pinpoint bottlenecks to improve progression.
“Saved 2x of my time by providing accurate insights & easy to use dashboards to access Klenty's metrics.”
Gowthami Vasu, Growth marketing, Klenty
Enterprise-
Grade Security
We keep your data and sanity intact. Factors is GDPR compliant, SOC 2 Type II certified, and ISO 27001 certified, so that you can connect and scale with total confidence.
GDPR
Compliant
ISO 27001
SOCII Type 2
Got questions? We got answers
How can view-through attribution improve my understanding of Ad impact?
On Factors, you can view customer journeys and identify when accounts have viewed your LinkedIn Ads. View-through attribution acknowledges the influence of these Ads in prompting the user to take the desired action, even if the user didn't directly interact with them by clicking.
How long does onboarding take?
Onboarding takes about 30 minutes, and it’s easy as 123! Simply follow the self-serve instructions or connect with our customer success team to kick-off for free.
Do you offer a free trial?
Yes, we offer a 14-day free trial on our plans. You can check out our pricing page to learn more.
I have more questions!
We’d love to help! Shoot us an email at sales@factors.ai or book a demo to learn more about how Factors can help you 2x your sales and marketing ROI.
Prove marketing impact better with Factors
