Account Intelligence
Identify, qualify, & convert sales-ready accounts
Only 5% of website visitors identify themselves. Drive pipeline from the remaining 95% of
anonymous traffic with industry-leading account identification & analytics.
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Trusted by hundreds of high-growth GTM teams
The most accurate
Account Identification
Factors connects with a database of over 50M company & 4.7B IP addresses through our data partners, 6sense & Clearbit, to reveal up to 64% of anonymous accounts
Holistic, cross-channel
‍Account Scoring
Qualify and target the right accounts based on website engagement, intent signals, and firmographics. Kept up to date with proprietary machine learning technology.
A bird’s eye view of buyers with Account Timelines
Measure ROI across campaigns, content, and sales touchpoints. Eliminate marketing leakage and scale the right efforts, confidently.
Real-time alerts
Get real-time Slack or MS Teams notification when accounts that meet your fit-criteria visit your site.
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Filter & segment
Create filters to segment visitors based on the type of companies or behaviour you’re interested in.
Automate workflows
Automatically add new accounts & enrich existing ones in your CRM, MAPs & other tool with Webhooks.
Robust IP matching
Regularly updated database of nearly 50 million accounts & 4.7 billion IPs for IP-to-Company matching.
LinkedIn intent
Make the most of your spend by revealing accounts that have simply just viewed a LinkedIn ad.
G2 intent
Make the most of your spend by revealing accounts that have viewed or interacted with your G2 profile.
Ready to make the most of your go-to-market efforts?
Book a demo & see Factors in action now.
What our customers say
Frequently Asked Questions?
to help you make the switch to Factors
IP-based account identification works by capturing the IP address of a visitor and matching it to their company from a large database of regularly updated accounts. Factors taps into one of the largest such databases with over 50M+ companies and 5B+ IP records.
In short, Factors offers better data accuracy, superior account analytics, and dedicated support — all at a fraction of the cost of leading alternatives.
Webhooks lets you send and receive data from third-party tools in real-time. You can use webhooks to automate tasks, integrate systems, or trigger specific actions based on events happening. For example, you can automatically create a new account in your CRM when Factors identifies an ICP company visiting your pricing page.
Implementation takes under 30 minutes. Simply install our light-weight script onto your website and let the magic happen. In case you need assistance, we have dedicated onboarding support on stand by.
Yes! Factors is compliant with GDPR, CCPA, and PECR. We’re also SOC2 Type II certified. Rest assured, all your data is protected by industry-standard security.
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