Account Intelligence for GTM Teams

Segment, score, and analyze  sales-ready accounts

Stay on top of the totality of accounts engaging with your brand. Analyze and attribute winning touchpoints to do more of what works.

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GDPR & SOC2 Type II

Account Scoring

30-min Onboarding

Free Trial

Trusted by 500+ GTM teams

Stay on top of accounts that matter most

Segment and score accounts, analyze and attribute deals

Account segments

Build bespoke account lists, instantly

Build segments based on any mix of firmographics and engagement

Specify intent signals, lifecycle stages, exclusions, and more

Dynamically sync segments to ad audiences, CRM, MAPs, and more

Engagement scoring

Score and prioritize the right accounts

Score accounts based on engagement across ads, web, CRM, and more

Configure custom scoring rules based on high-value engagement signals

Qualify and prioritize sales-ready accounts in real time, automatically

Full-funnel analytics

Analyze users, accounts, and deals

Track cross-channel conversion rates and velocity across the funnel

Identify winning journeys with end-to-end timeline and path analysis

Build tailored dashboards and reports with custom KPIs and properties

Multi-touch attribution

Prove and improve ROI impact

Leverage a range of single and multi-touch attribution models

Monitor and compare custom account segments in a single click

Prove and improve the impact of campaigns, content, and more

What customers have to say

Ankit Jain

Co-founder

25% of our revenue is from outreach done based on Factors account identification data.

Praveen R

Marketing

Factors’ account identification & account intelligence is a game changer for generating revenue.

Daniel M

Marketing

Factors improves our reach and ROI by 10% and makes our LinkedIn ads way more efficient

Abhishek I.

Marketing Head

With Factors, we’ve been able to save 216,448 ad impressions and reach the largest spread of accounts per dollar spent

Gowthami

Performance marketer

Factors stands out from other alternatives. We saw a 34% improvement in conversation rates within the first year.

See Factors in action

Schedule a personalized demo or get started for free

Book a demo

Try for free

Frequently Asked Questions

Why Factors over alternatives?

How long do you have? Just kidding. Factors delivers a mix of account intelligence, analytics, and activation that’s just perfect for GTM teams with unique requirements. Our dedicated customer success certainly helps as well.

Is Factors privacy compliant?

Yes! Factors is compliant with GDPR, CCPA, and PECR. We're also SOC2 Type II certified: ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and of course, privacy.

How long does onboarding take?

Getting started with Factors should take no longer than 30 minutes — and that’s probably 20 more than you really need. Simply follow the self-serve instructions or connect with our customer success team to kick-off for free.

I have more questions!

We’d love to help! Shoot us an email at sales@factors.ai or book a demo to learn more about how our work may be of value to your business.