Introducing Segment-Level GTM Analytics.
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Marketing Intelligence Beyond the Ordinary

Make agile data-driven decisions with automated analytics to measure all marketing & sales activities under one unified platform.

Who are we?
Factors.AI empowers B2B Marketing Teams to make sense of their diverse customer data and make smarter, faster decisions. With Factors, Marketers can say goodbye to data aggregation, manual analysis and spreadsheet errors, letting our AI uncover root causes and highlight anomalies for immediate action.
What sets us Apart?
We go beyond plain analytics. By employing key automations using the latest innovations in machine-learning, Factors.AI delivers impactful and actionable insights to marketers. We act as conduits that instills marketers with the freedom to focus on decision-making.
Our Vision
We believe that Marketers should not need advanced statistics knowledge to make sense of customer data and not be dependent on specialised analysts and data science resources. Making sense of marketing data should be as easy as doing research on Google or purchasing something on Amazon.

Leadership Team

Srikrishna S

Business leader with 11 years of experience in Digital Marketing, Sales and Strategy. Ex InMobi

Aravind Murthy

Second time Entrepreneur, 12+ years experience building intelligent products. Ex Google, Freshworks

Praveen Das

Product Manager with domain expertise in Analytics, Data Management Platforms and Marketing. Ex InMobi


We’re supported by leading VC firms and industry veterans.

Angel Investors

Naveen Tewari

CEO, InMobi Group

Girish Mathrubootham

CEO, Freshworks

Abhay Singhal

Co-founder, InMobi Group

Amit Gupta

CEO, Yulu

Piyush Shah

CEO, TruFactor

Mohit Saxena

Co-founder, InMobi Group

Krish Subramaniam

CEO, Chargebee

Rajaraman Santhanam

Co-Founder, Chargebee

Ramakant Sharma

Co-founder, Livspace

Advisory Board

Kris Rudeegraap


Sanjay Kini

Chief Customer Officer

Cheryl Chavez

Chief Product Officer

Joanne Moretti

CRO / Board Member / Angel

Suresh Sathyamurthy

SVP Marketing
SingleStore / Palo Alto Networks

Kyle Lacy

SVP Marketing

Darrell Alfonso

Marketing Operations / Speaker

Still on the Edge?
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