Run and scale allbound campaigns that win
Build a comprehensive GTM strategy that drives pipeline by optimizing ad campaigns, organic efforts, and sales outreach at scale.
Here’s the bitter pill: you can’t scale with siloed campaigns and scattered signals. You need a GTM system that connects your data, channels, and setup into a single, cohesive motion.
Here’s what that looks like with Factors:
Identify more than 75% high-intent accounts with waterfall enrichment. Segment and prioritize based on how they engage with your brand across your website, CRM, G2, and LinkedIn.
“Factors helped us identify a greater portion of our website traffic, gaining deeper prospect insights and engagement data. Automated workflows drive conversions, and ROI analysis fuels data-driven decisions.”
Find out how engaged each account is with your brand. Assign custom scores and prioritise the right accounts for sales outreach and ad retargeting.
Factors agents auto-update your audience lists based on buyer journey stage. Show the right ads to the right accounts and drive consideration.
Scale Google Ads efficiently across search, GDN, and YouTube by targeting high-intent ICP audiences. Send more high-quality conversion feedback and assign conversion values based on ICP fit, deal size, or buying stage, so Google optimizes for higher quality leads.
Track how paid marketing contributes to revenue generation. Break it down by funnel stage, channel, and campaign to identify how they impact sales cycle length, win rates, and ACV.
“With Factors.ai, we're no longer in the dark. The data consolidation is like magic, no more juggling multiple platforms. Our ABM campaigns and, thus, our outreach got a big big boost in performance. In short, it's our single source of truth.”
Align sales and marketing based on how high-intent accounts engage with your ads and outreach, and use the data to refine your retargeting campaigns and demo calls.
“Using Factors is like having an extra set of eyes that just knows where to look. It's transformed the way we engage with our accounts. We now have genuine, informed conversations. It's a game-changer, making our work not just efficient but also more human.”
Custom AI alerts notify sales when prospects are evaluating your solution. Personalize your outreach at scale based on account activity.
Set up and maintain custom workflows with Clay, Zapier, make.com, and webhooks to increase sales efficiency
Their support has made a real difference. They’ve helped us structure segments more effectively, set up workflows to support our team, and made it easier to direct the right accounts to the right places. It’s improved how we work across the board.”
Factors offers a push and pull integration. Capture data from all ad platforms and send out relevant account information to maximize the effectiveness of your campaigns.
We keep your data and sanity intact. Factors is GDPR compliant, SOC 2 Type II certified, and ISO 27001 certified so that you can connect and scale with total confidence.
GDPR
Compliant
ISO 27001
SOCII Type 2