B2B Demand Generation Platform
Connect Factors with your whole Go-To-Marketing stack
Seamlessly centralize your data and get a 360° view of how your accounts interact with your brand
Factors Integrations
CRM
Integrate your CRM with Factors for tracking high-intent accounts, funnel progression, and analytics.
Primary Use Case
Qualify and track leads, analyze deal flows.
Ad platforms
Incorporate data from leading ad platforms into Factors to analyze ROI and campaign impact.
Primary Use Case
Ad performance analysis and attribution.
Google ads
Analyze, measure ROI and assign credit to your Google Ad campaigns with Factors multi-touch attribution.
Meta ads
Evaluate, gauge ROI, and attribute success to your Facebook Ad campaigns using Factors.
LinkedIn ads
See which companies are engaging with your LinkedIn Ads and analyze Ad performance with Factors.
Bing ads
Understand how well your Bing Ads are performing with Factors.
Communication
Link Slack/Microsoft Teams to Factors for real-time alerts on key events and conversion metrics shifts.
Primary Use Case
Stay informed and act on critical events instantly.
Customer Data Platform
Connect CDPs to Factors, centralizing user data from varied sources for analysis.
Primary Use Case
Aggregate user data for comprehensive analytics.
Segment
Pull Segment data into Factors to create a single source of truth for your teams.
Leadsquared
Pull data from Leadsquared to Factors and better track high intent accounts to create a single source of truth.
Rudderstack
Bring account data and properties from Rudderstack into Factors for analysis and engagement tracking.
Account identification
Enrich anonymous data via 6Sense/Clearbit Reveal integration, harnessing it with Factors analytics.
Primary Use Case
Identify anonymous accounts, Enhance data insights
6Sense
Gain insight into which account is visiting your website and where they are in the buying journey.
Clearbit reveal
Uncover the companies behind anonymous website visits to know when target accounts demonstrate buying intent.
Snitcher
Uncover hidden website visitors
Demandbase
Unmask the unknown companies that visit your website
Chatbot
Capture the activities users perform in the chatbot installed on your website.
Primary Use Case
Event tracking
Organic
Combine data from review websites with Factors' data to build thorough engagement history of your target accounts.
Primary Use Case
Trigger alerts based on intent signals
Webhook
Push event-level data from Factors to any app, automating workflows and enhancing acquisition strategies.
Primary Use Case
Data dispatch for automation

Custom workflows just for you
Automate GTM processes at scale while sipping coffee. Our team does the heavy lifting and tailors workflows to your ICP, SDR processes, tech stack, and top-performing channels. Make the most of your sales and marketing efforts without buying more tools.
Enterprise-
Grade Security
We keep your data and sanity intact. Factors is GDPR compliant, SOC 2 Type II certified, and ISO 27001 certified, so you can connect and scale with total confidence.

GDPR
Compliant

ISO 27001

SOCII Type 2
Close deals faster with Factors