Factors for Enterprise Companies

Enterprise-Scale ABM Powered by AI Agents

Run account-focused campaigns across LinkedIn and Google. Identify in-market buyers, add them to relevant campaigns, and measure their progress through the funnel.

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Trusted by 1000+ GTM teams to scale pipeline.
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4.5 stars

Why Factors over other ABM tools

While legacy ABM tools have great features, they’re not enough to truly execute ABM to its full potential. They are good for display networks, but cannot help scale key channels like LinkedIn and Google Ads.

You need a tool that:

Increases account identification coverage with multiple providers like 6sense, Demandbase, Clearbit, Snitcher

Helps you run hyper-targeted and intent-based campaigns across LinkedIn and Google Ads

Sends high-quality conversion feedback so you get the right accounts in your funnel

Get deep ABM analytics with LinkedIn Ads signals and segment-level insights to track performance across the funnel.

“Factors offers a product that had an edge over others in a lot of different ways. We thought it was a great solution that really checked a lot of boxes for us to be able to speak to the right accounts and ensure that we're maximizing our return on ad spend.”

Shane Poyar

Growth Marketing & Operations Manager at Descope

All-in-one platform purpose-built for ABM

Identify ICP traffic Predictive scoring LinkedIn ABM Measure performance

Google Ads targeting Get high-value leads Custom reporting

Best-in-class account intelligence

Identify ~75% accounts with sequential enrichment. Unify and act on intent signals from multiple sources in one place.

Gauge account interest with predictive scoring

Forecast which accounts are most likely to convert soon so that you can focus sales and marketing efforts on the right accounts at the right time.

Run full-funnel LinkedIn ABM campaigns

Auto-update account lists based on real-time intent. Reach more accounts with the same budget with impression control. Show more ads to sales-ready accounts to stay on top of mind till they close.

Prove how LinkedIn actually contributes to revenue

Track actions like ad views and clicks, and analyze how LinkedIn truly plays a role in turning a buyer from 'just browsing' to 'now paying'.

Drive pipeline with better targeting on Google Ads

Scale Google Ads efficiently across search, GDN, and YouTube by targeting high-intent ICP buyers. Bid on broader search keywords only for ICP audiences.

Reduce non-ICP leads with Google Enhanced Conversions

Send back high-quality conversion data and assign conversion values based on ICP fit, deal size, or buying stage, so Google learns what a good lead looks like.

Cusomize your ABM Reporting

Get a clear view of how accounts in specific segments move down the funnel and compare them across key metrics like win rate, ACV, and sales cycle length. Analyze ICP traffic coming from content initiatives and how they play a role in bringing revenue.

Integrations

Integrations without inconvenience

Factors offers a push and pull integration. Capture data from all ad platforms and send out relevant account information to maximize the effectiveness of your campaigns.

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Enterprise-
Grade Security

Factors is GDPR compliant, SOC 2 Type II certified, and ISO 27001 certified, with strict data handling protocols so you can connect and scale with total confidence.

GDPR
Compliant

ISO 27001

SOCII Type 2

Spending big on ABM? Let’s make it count.

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