Turn Anonymous Website Visitors into Leads
Only 5% of your website traffic converts. What about the other 95%?
Factors.ai helps you turn anonymous visitors on your website into qualified leads and grow your sales pipeline.
Trusted by 500+ GTM teams
Identify New Prospects and Monitor Existing Customers
Identify potential buyers by tracking anonymous visitors. Monitor existing customers to strengthen engagement and drive upsell opportunities.
How Does Website Visitor Identification Work?
How Does Factors Work?
Find Anonymous Website Visitors
Identify anonymous companies visiting your website through reverse IP lookup. Match visitors to detailed firmographic data, including company name, size, and industry.
Track Buying Intent
Monitor how companies interact with your site, including page views, clicks, and time spent. Track the buying intent of high-potential accounts and share them with your sales team.
Enable Real-Time Targeted Outreach
Set alerts for when ICP accounts visit your website or engage with key pages. Provide your sales team with actionable insights to reach out quickly.
Integrate Website Visitor Data with Your CRM
Push identified account data into your CRM for streamlined follow-ups. Align sales and marketing efforts with a unified view of high-intent accounts.
Retarget High Intent Visitors on Google and LinkedIn
Segment high-intent accounts based on firmographics and engagement, like product and pricing page visits. Retarget them via Google and LinkedIn Ads to maximize conversions.
Why is Factors a Better Choice Than Competitors?
More Coverage, Better Accuracy
Factors uses a waterfall model that combines 4 data sources, capturing more website visitors than any single-source competitor.
Smarter Data, Faster Conversions
Provides higher match rates with rich firmographic insights. Integrates seamlessly with CRMs and ad platforms for quick and effective outreach.
Loved across go-to-market teams
For Marketing
For Sales
What customers have to say
Praveen R
Marketing, Drivetrain
Steve Colberg
Marketing, Rocketlane
Riley Timmins
Director of Marketing, Cacheflow
Check out our latest research on LinkedIn Ads
Frequently Asked Questions
Factors uses a waterfall model that combines four data sources: 6sense, Clearbit, Demandbase, and Snitcher. This captures more website visitors than any single-source competitor, identifying more than 75% of anonymous website visitors at the account level. Once an account is identified, user geo-location and job title triangulation can likely pinpoint more than 30% of the individual visitors.
Yes, Factors follows a privacy-first approach, using only first-party cookies and IP-to-company matching while staying fully GDPR & SOC2 Type II compliant to protect user privacy.
Factors seamlessly connects with CRMs, ad platforms, marketing automation tools, and analytics software, ensuring visitor insights are easily accessible to sales and marketing teams.
Yes. Factors connects directly with CRMs like Salesforce, HubSpot, and Zoho, but you can integrate more than website visitor data. Factors can integrate intent signals from your entire GTM stack, including first-party engagement from your website and product, second-party intent data from G2 and ad platforms, and custom lists via CSV upload. This can help your sales team follow up with warm leads in real time. Marketing teams can activate this data directly on LinkedIn Ads and Google Ads (Coming Soon) for targeted campaigns.