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Website Visitor De-Anonymization
Turn Anonymous Website Visitors into Leads
Only 5% of your website traffic converts. What about the other 95%? Factors.ai helps you turn anonymous visitors on your website into qualified leads and grow your sales pipeline.
1000+ GTM teams scaled their pipeline (and slept like babies). You can, too.
4.5 stars
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Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
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Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Looking for upsell opportunities?
We got you!
Monitor existing customers to strengthen engagement and drive upsell opportunities.
How Does Website Visitor Identification Work?
Factors identifies companies visiting your website by analyzing IP addresses. It matches anonymous traffic to company databases using reverse IP lookup and enriches accounts with firmographic details like company name, size, industry, and location.
How Does Factors Work?
Find Anonymous Website Visitors
Identify anonymous companies visiting your website through reverse IP lookup. Match visitors to detailed firmographic data, including company name, size, and industry.
“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”
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Samir Asefi, Performance Marketing Team Lead at Hey Digital
Track Buying Intent
Align with sales to drive consideration for high-intent accounts. Monitor how companies interact with your site, including page views, clicks, and time spent. Track the buying intent of high-potential accounts and share them with your sales team. Convert more impressions to sales-ready accounts and stay on top of their minds to convert them faster.
“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”
Samir Asefi, Performance Marketing Team Lead at Hey Digital
Enable Real-Time Targeted Outreach
Set alerts for when ICP accounts visit your website or engage with key pages. Provide your sales team with actionable insights to reach out quickly.
Integrate Website Visitor Data with Your CRM
Push identified account data into your CRM for streamlined follow-ups. Align sales and marketing efforts with a unified view of high-intent accounts.
“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”
Samir Asefi, Performance Marketing Team Lead at Hey Digital
Retarget High Intent Visitors on Google and LinkedIn
Segment high-intent accounts based on firmographics and engagement, like product and pricing page visits. Retarget them via Google and LinkedIn Ads to maximize conversions.
“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”
Samir Asefi, Performance Marketing Team Lead at Hey Digital
Why is Factors is Better Choice Than Competitors?
More Coverage, Better Accuracy
Factors uses a waterfall model that combines 4 data sources, capturing more website visitors than any single-source competitor.
Smarter Data, Faster Conversions
Provides higher match rates with rich firmographic insights. Integrates seamlessly with CRMs and ad platforms for quick and effective outreach.
Loved across go-to-market teams
For Marketing
- Identify high-intent prospects and engage them before competitors do.
- Leverage real-time data to personalize outreach and shorten the sales cycle.
- Use engagement insights to craft relevant and impactful pitches.
For Sales
- Provide your sales team with high-intent prospects without additional ad spend.
- Understand which channels drive high-quality traffic and scale effectively.
- Focus ad budgets on high-intent accounts. Tailor content and campaigns based on engagement data for maximum impact.
Got questions? We got answers
How does Factors.ai identify more accounts compared to other tools?
Factors uses a waterfall model that combines four data sources: 6sense, Clearbit, Demandbase, and Snitcher. This captures more website visitors than any single-source competitor, identifying more than 75% of anonymous website visitors at the account level. Once an account is identified, user geo-location and job title triangulation can likely pinpoint more than 30% of the individual visitors.
Is website visitor identification GDPR-compliant?
Yes, Factors follows a privacy-first approach, using only first-party cookies and IP-to-company matching while staying fully GDPR & SOC2 Type II compliant to protect user privacy.
How does Factors integrate with my existing tools?
Factors seamlessly connects with CRMs, ad platforms, marketing automation tools, and analytics software, ensuring visitor insights are easily accessible to sales and marketing teams.
Can I integrate website visitor data with my CRM?
Yes. Factors connects directly with CRMs like Salesforce, HubSpot, and Zoho, but you can integrate more than website visitor data. Factors can integrate intent signals from your entire GTM stack, including first-party engagement from your website and product, second-party intent data from G2 and ad platforms, and custom lists via CSV upload. This can help your sales team follow up with warm leads in real time. Marketing teams can activate this data directly on LinkedIn Ads and Google Ads (Coming Soon) for targeted campaigns.
Ace your Google Ads game with Factors
