Website Visitor De-Anonymization
Turn Anonymous Website Visitors into Leads
Only 5% of your website traffic converts. What about the other 95%? Factors.ai helps you turn anonymous visitors on your website into qualified leads and grow your sales pipeline.
1000+ GTM teams scaled their pipeline (and slept like babies). You can, too.
4.5 stars
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How Does Website Visitor Identification Work?
Factors identifies companies visiting your website by analyzing IP addresses. It matches anonymous traffic to company databases using reverse IP lookup and enriches accounts with firmographic details like company name, size, industry, and location.
How Does Factors Work?
Find Anonymous Website Visitors
Identify anonymous companies visiting your website through reverse IP lookup. Match visitors to detailed firmographic data, including company name, size, and industry.
“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”
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Samir Asefi, Performance Marketing Team Lead at Hey Digital
Track Buying Intent
Align with sales to drive consideration for high-intent accounts. Monitor how companies interact with your site, including page views, clicks, and time spent. Track the buying intent of high-potential accounts and share them with your sales team. Convert more impressions to sales-ready accounts and stay on top of their minds to convert them faster.
“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”
Samir Asefi, Performance Marketing Team Lead at Hey Digital
Enable Real-Time Targeted Outreach
Set alerts for when ICP accounts visit your website or engage with key pages. Provide your sales team with actionable insights to reach out quickly.
Integrate Website Visitor Data with Your CRM
Push identified account data into your CRM for streamlined follow-ups. Align sales and marketing efforts with a unified view of high-intent accounts.
“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”
Samir Asefi, Performance Marketing Team Lead at Hey Digital
Retarget High Intent Visitors on Google and LinkedIn
Segment high-intent accounts based on firmographics and engagement, like product and pricing page visits. Retarget them via Google and LinkedIn Ads to maximize conversions.
“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”
Samir Asefi, Performance Marketing Team Lead at Hey Digital
Why is Factors is Better Choice Than Competitors?
More Coverage, Better Accuracy
Factors uses a waterfall model that combines 4 data sources, capturing more website visitors than any single-source competitor.
Smarter Data, Faster Conversions
Provides higher match rates with rich firmographic insights. Integrates seamlessly with CRMs and ad platforms for quick and effective outreach.
Loved across go-to-market teams
For Marketing
- Identify high-intent prospects and engage them before competitors do.
- Leverage real-time data to personalize outreach and shorten the sales cycle.
- Use engagement insights to craft relevant and impactful pitches.
For Sales
- Provide your sales team with high-intent prospects without additional ad spend.
- Understand which channels drive high-quality traffic and scale effectively.
- Focus ad budgets on high-intent accounts. Tailor content and campaigns based on engagement data for maximum impact.
Got questions? We got answers
What exactly is website visitor identification, and how does Factors.ai do it?
Factors.ai matches your visitors' IP addresses to a company database through reverse IP lookup, then fills in the rest: company name, size, industry, and location. Behind that match is a waterfall model pulling from four data sources, not just one. That's why the match rate comes up to 75%, higher than that of tools that rely on a single source.
Does Factors.ai identify website visitors at the account level or the individual contact level?
Factors.ai identifies website visitors at both the account and individual contact levels (US traffic only). Factors.ai identifies the company behind the visit, capturing over 75% of anonymous traffic, not a specific named individual browsing your site. (More on how personas fit into this in the next question.) At the individual level, it can identify up to 40% of the US visitors via RB2B integration.
Is Factors.ai compliant with GDPR for tracking European website visitors?
Yes. Factors sticks to a privacy-first approach: first-party cookies and IP-to-company matching, nothing more. It's GDPR- and SOC 2 Type II-compliant.
Can we narrow real-time alerts to fire only when visitors match our specific ICP criteria?
Yes. With Factors.ai, you can set alerts to fire only when accounts matching your ICP show up, whether that's visiting your site or engaging with key pages. Your team stops getting pinged for every visit and starts hearing about the ones worth acting on.
Can we set Factors to sync with our existing CRM (Salesforce, HubSpot, Zoho)?
Yes. Factors.ai connects directly with Salesforce, HubSpot, and Zoho. It also pulls in signals from the rest of your GTM stack: first-party website and product engagement, second-party intent data from G2 and ad platforms, even custom lists via CSV upload.
Our website gets mixed traffic. Can Factors.ai distinguish between B2B company visitors and individual consumer traffic?
Yes. Factors shows you the exact company name, its industry, and firmographic details like revenue, employee size, and a quick description of what the company does. And with contact-level identification (US only), you can separate the company visitors showing real intent from the casual consumer traffic mixed in.
Does Factors.ai track website visitors globally, or only certain regions like the US?
Yes, Factors.ai tracks visitors globally. Contact-level identification, though, is US-only for now.
Can we segment website visitors by city or metro market, rather than just country or state?
Yes. You can segment visitors down to city or metro market, not just country or state.
We only want to target the US and North America traffic. How do we filter Factors to exclude other regions?
Yes. Custom filters inside Factors.ai let you narrow tracking to just US and North American traffic and cut out the rest.
Can we set up a custom scoring model to identify "warm leads" vs. casual bounces?
Yes. You can build a custom scoring model to separate warm leads from cold ones. There's also predictive account scoring, which flags the accounts most likely to convert.
We don't use a traditional CRM. Can Factors push data into tools like Clay or Make.com?
Yes. Custom webhooks let Factors.ai push data straight into tools like Clay or Make.com, no traditional CRM required.
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