Intent Capture for GTM Teams

Unify cross-channel intent signals, in one place

Identify companies visiting your website, integrate holistic GTM data, and capture intent signals from (nearly) anywhere under the sun.

No-code integrations
30-min Onboarding
Free Trial

Trusted by 500+ GTM teams

Turn signals into sales

Know which companies are in-market for your business

Industry-leading IP Lookup

Reveal up to 64% of anonymous traffic

Identify anonymous accounts visiting your website with IP-lookup
Enrich accounts with a range of firmographic and engagement data
Set up real-time alerts and workflows, stay on top of target accounts
Cross-channel Intent Signals

Capture buying intent, from far and wide

Collect account-level intent signals from LinkedIn ad campaigns
Collect buyer intent from G2 product, category, and review pages
Import third-party intent data from Gartner, TrustRadius, and more
Account-level GTM Data

Integrate your GTM data in a few clicks

Connect GTM platforms across ad campaigns, CRM, MAPs, and more
Capture and analyze granular website activity with a superlight script
Align marketing campaign responses and sales engagement activity
Unified Account Timelines

Map out the buyer journey, end-to-end

Achieve a bird’s eye view of account and user-level engagement
End-to-end timeline visualization from awareness to deal won
Aggregate winning paths and drop-off points to drive conversions

Account Identification Product Tour

What customers have to say

Ankit Jain


25% of our revenue is from outreach done based on Factors account identification data.

Praveen R


Factors’ account identification & account intelligence is a game changer for generating revenue.

Daniel M


Factors improves our reach and ROI by 10% and makes our LinkedIn ads way more efficient

Abhishek I.

Marketing Head

With Factors, we’ve been able to save 216,448 ad impressions and reach the largest spread of accounts per dollar spent


Performance marketer

Factors stands out from other alternatives. We saw a 34% improvement in conversation rates within the first year.

See Factors in action

Schedule a personalized demo or get started for free

Frequently Asked Questions

Why Factors over alternatives?

How long do you have? Just kidding. Factors delivers a mix of account intelligence, analytics, and activation that’s just perfect for GTM teams with unique requirements. Our dedicated customer success certainly helps as well.

Is Factors privacy compliant?

Yes! Factors is compliant with GDPR, CCPA, and PECR. We're also SOC2 Type II certified: ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and of course, privacy.

How long does onboarding take?

Getting started with Factors should take no longer than 30 minutes — and that’s probably 20 more than you really need. Simply follow the self-serve instructions or connect with our customer success team to kick-off for free.

I have more questions!

We’d love to help! Shoot us an email at or book a demo to learn more about how our work may be of value to your business.

Let's chat! When's a good time?