How Factors Works

How It Works

How Factors Works

Know who’s showing intent, when to engage, and how to move accounts forward without playing ‘Guess Who?’

Meet Don Draper

Demand Gen Lead at Sterling Cooper. Smart. Creative. But completely blind to what accounts are doing online.

No visibility into buyer journeys.

No idea if campaigns are working.

No answers when CXOs question the budget.

Let us change that...

What Don Really Needs

Don doesn’t need another campaign tool. He needs clarity on:

Who’s showing intent

What accounts are doing across channels

When to engage, and how

Getting Started with Factors

Connect

Install Factors’ SDK for de-anonymization. Sync ad platforms, CRMs, CDPs, G2, and more.

Configure

Set up smart audiences, real-time alerts,  and GTM workflows tailored to your motion.

Track

See campaign, pipeline, and conversion impact.  Simple, seamless, and always in context.

And then, Factors does its thing…

Once connected, Factors surfaces what Don couldn’t see before:

Meanwhile, Potion, Sunday.com, and Taskday are silently sipping coffee while going through your blog.

From Blind Spots to Clear Plays

Mailmonkey

Problem

High intent, but didn’t convert

Factors Takes Action

Captures user details (even without a form fill).
Automatically add to a TOFU re-targeting campaign.
Auto-triggers an email and LinkedIn DM.

Pipeline grows automatically. No extra work for Don.

ClickDown

Problem

Turned MQL, but no further engagement

Factors Takes Action

Adds ClickDown to a discount campaign on LinkedIn Ads
Sends SDRs all relevant contacts for multi-threading

Deal revived with zero manual effort.

Snowfake

Problem

Pricing views + competitor research

Factors Takes Action

Retargets with relevant case studies via email and ads
Alerts SDRs with relevant enriched contacts

Timely follow-up happens automatically.

Chairtable

Problem

Closed-lost, now showing interest

Factors Takes Action

Summarizes account history and suggests next best steps to the AE
Adds account to a Google remarketing campaign
AE re-engaged with tailored content

This time, it’s a closed-won!

The Payoff: More Pipeline, More Revenue

Don proves marketing drives real revenue.
Sales and marketing automatically aligned
Knows which accounts to prioritize and when to engage
CXOs get full visibility and confidence in spend.

There’s a lot more that Factors can do.

Let’s show you how it fits into your GTM motion. This time, it was Don and Lara… next time, it can be you!

Speak to our team

Frequently asked questions

What is Factors.ai?

Factors.ai is a demand-generation tool that helps B2B teams capture intent, identify accounts,run ABM campaigns, and measure ROI. It also offers GTM engineering services using AI agentsto automate every step of demand generation.

Is my data secure with Factors.ai?

Yes. Factors.ai offers enterprise-grade security and is GDPR compliant, SOC 2 Type II, and ISO27001 certified.

Does Factors.ai offers HubSpot integration?

Yes, Factors.ai natively integrates with your HubSpot CRM. The platform also offers nativeintegrations with Salesforce CRM, LinkedIn, Google Ads, and many more. Refer to ourIntegrations page to know more about this.

What’s the real payoff of using Factors.ai?

The real payoff is more pipeline and revenue from the same (or lower) spend, with far lessguesswork. In other words, marketers get clear visibility into which channels, campaigns, andaccounts actually drive pipeline and revenue, not just leads. CXOs get confident answers onwhere the budget is going, what it’s producing, and where to double down or cut, so every dollarmoves you closer to qualified revenue.