#1 B2B Website Visitor Identification Software Incentive
Identify More Than 75% Of Anonymous Traffic And Who’s Likely Behind It.
Turn hidden traffic into pipeline with Factors’ website visitor identification software. Uncover more than 75% of accounts visiting your website. With job title and user geography, pinpoint ~30% of users who likely visited the website.
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4.5 stars
G2 Attribution Partner
Linkedin Sales Navigator Alliance Partner
This is how GTM teams turn traffic into revenue
Use reverse IP lookup to identify 75% of anonymous website visitors. Get firmographic data like company name, size, industry, and location.
Factors combines four industry-leading data sources in a waterfall model, giving you better coverage and higher accuracy than single-source tools.
Track how companies interact with your website — page views, time spent, content clicked, and understand what they’re interested in, as it happens.
Push identified accounts to your CRM or sync them with LinkedIn for personalized retargeting.
Retarget only the accounts that matter. Segment visitors who check out pricing, product, or case study pages and send them straight to Google and LinkedIn Ads.
Attribute pipeline and revenue to the campaigns, channels, and touch points that actually work.
Identify More Than 75% Of Anonymous Traffic And Who’s Likely Behind It.
Turn hidden traffic into pipeline with Factors’ website visitor identification software. Uncover more than 75% of accounts visiting your website. With job title and user geography, pinpoint ~30% of users who likely visited the website.
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Steve Colberg, Head of Growth
Aashima Lamba, Senior Manager Demand Generation
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Shane Poyar, Growth Marketing and Operations Manager
GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24/5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Secure & Scalable
Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.
GDPR Compliant
ISO 27001
SOCII Type 2
Schedule a personalized demo or sign up to get started for free
Frequently asked questions
What is website visitor identification software?
Website visitor identification software helps you uncover which companies are visiting your site, even if they don’t fill out a form. Tools like Factors use reverse IP lookup and firmographic enrichment to reveal who’s behind anonymous traffic.
What’s the difference between account-level and person-level identification?
- Account-level identification tells you which company visited. It provides a complete view of an organization's buying intent,
- Person-level identification attempts to identify specific individuals, often via cookies or contact databases (may violate GDPR).
How does Factors.ai identify more accounts compared to other tools?
Factors uses a waterfall model that combines four data sources: 6sense, Clearbit, Demandbase, and Snitcher. This captures more website visitors than any single-source competitor, identifying more than 75% of anonymous website visitors at the account level. Once an account is identified, user geo-location and job title triangulation can likely pinpoint more than 30% of the individual visitors.
How accurate is Factors compared to other visitor identification platforms?
Factors uses a waterfall model that combines 4 data sources, capturing more website visitors than any single-source competitor.
Can I integrate website visitor data with my CRM?
Yes. Factors connects directly with CRMs like Salesforce, HubSpot, and Zoho, but you can integrate more than website visitor data. Factors can integrate intent signals from your entire GTM stack, including first-party engagement from your website and product, second-party intent data from G2 and ad platforms, and custom lists via CSV upload. This can help your sales team follow up with warm leads in real time. Marketing teams can activate this data directly on LinkedIn Ads and Google Ads (Coming Soon) for targeted campaigns.
Will I have a dedicated person or team to guide me through the setup process?
You'll receive white glove onboarding support to ensure a seamless setup. This includes a dedicated Customer Success Manager (CSM) who will be your primary point of contact, and you'll have access to a dedicated Slack channel for quick communication with our team. We also schedule weekly meetings to address any needs, and review progress proactively.
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