Website visitor identification software helps you uncover which companies are visiting your site, even if they don’t fill out a form. Tools like Factors use reverse IP lookup and firmographic enrichment to reveal who’s behind anonymous traffic.

• Account-level identification tells you which company visited. It provides a complete view of an organization's buying intent,
• Person-level identification attempts to identify specific individuals, often via cookies or contact databases (may violate GDPR).

Factors uses a waterfall model that combines four data sources: 6sense, Clearbit, Demandbase, and Snitcher. This captures more website visitors than any single-source competitor, identifying more than 75% of anonymous website visitors at the account level. Once an account is identified, user geo-location and job title triangulation can likely pinpoint more than 30% of the individual visitors.

Factors uses a waterfall model that combines 4 data sources, capturing more website visitors than any single-source competitor.

Yes. Factors connects directly with CRMs like Salesforce, HubSpot, and Zoho, but you can integrate more than website visitor data. Factors can integrate intent signals from your entire GTM stack, including first-party engagement from your website and product, second-party intent data from G2 and ad platforms, and custom lists via CSV upload. This can help your sales team follow up with warm leads in real time. Marketing teams can activate this data directly on LinkedIn Ads and Google Ads (Coming Soon) for targeted campaigns. 

You'll receive white glove onboarding support to ensure a seamless setup. This includes a dedicated Customer Success Manager (CSM) who will be your primary point of contact, and you'll have access to a dedicated Slack channel for quick communication with our team. We also schedule weekly meetings to address any needs, and review progress proactively.