LinkedIn ABM Incentive
Spending big on LinkedIn Ads — But all you got was vanity metrics?
Clicks and impressions don’t pay the bills. With intent-based targeting, impression capping, and rock-solid attribution, Factors' AdPilot turns your LinkedIn campaigns into real, measurable pipeline.
We achieved 23% higher conversions with Factors
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It starts with ads. And ends with pipeline.
Target the Accounts That Matter Most
Identify anonymous accounts engaging with your brand. Segment based on cross-channel behavior, then auto-sync high-fit targets to your LinkedIn campaigns.
Achieve Better Reach Per Dollar Spent
Eliminate lopsided ad distribution where 10% of accounts consume 80% of your budget. Improve reach and ROI by reallocating spend to untapped, high-fit accounts.
Run Automated, Intent-Based Campaigns
Break away from random ad distribution. Use real-time, cross-channel intent to direct budget toward high-priority accounts—automatically.
Measure the True Impact of LinkedIn
Don’t rely solely on click-throughs. Use view-through attribution to see the full impact of LinkedIn ads across the buyer journey.
Set & Forget Campaign Optimization
As conversion signals fade with third-party cookie loss, Factors enables cross-channel event passback to auto-optimize your campaigns.
Orchestrate Cross-Channel ABM with Precision
Unify ad engagement, website behavior, and third-party intent into one view. Align LinkedIn ads, email, and sales outreach around real-time account activity.
Plug Into the Tools You Already Use
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How Demand Gen Teams Use Factors to Drive Pipeline
The impact of Factors.ai on Rocketlane is that we’re not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions.
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Thanks to Factors.ai's intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.
Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.
GTM Leaders at 500+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24*5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Frequently Asked Questions
LinkedIn Ad Pilot is a smarter way to run LinkedIn ads — with intent-based targeting, impression control, campaign optimization, and full-funnel attribution. It helps B2B marketers get real results (and real visibility) from their ad spend.
LinkedIn’s native tools are great — but limited. With Factors, you can sync audiences from your CRM, cap impressions to avoid over-saturation, track view-through conversions, and get multi-touch attribution across all channels — not just LinkedIn.
We help you limit how many times your ads are shown to the same account within a specific timeframe. This reduces ad fatigue, saves budget, and improves engagement quality.
Yes — and even better, you can go beyond. While Factors is built to supercharge LinkedIn ABM, it also helps you connect ad performance across Google, organic, and more. It’s perfect if you’re running multi-touch ABM campaigns.
Absolutely. Our platform identifies accounts showing strong buying signals (intent), so you can prioritize them in your LinkedIn campaigns — and skip the ones just browsing.
Yes! With full-funnel attribution, you can connect ad views and visits to pipeline and revenue — even if the buyer journey spans multiple channels and weeks.