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#1 Account Based Marketing Tool
Your Entire ABM Motion. One Platform.
Factors handles the full ABM loop - account identification to campaign activation to pipeline attribution, so your team can focus on strategy, not spreadsheets.
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4.5 stars
G2 Attribution Partner
Linkedin Sales Navigator Alliance Partner
How it Works
From anonymous visitor to closed deal in one platform
Six steps that connect your entire funnel,
from the first anonymous visit to the signed contract.
75%+ match rate using waterfall enrichment across 6sense, Clearbit, Demandbase, Snitcher, and Bombora.
WEBSITE VISITOR ID
Pull buying signals from LinkedIn, Google, Meta, G2, Bombora, and more - complete buyer journey visibility.
INTENT CAPTURE
Al-powered account scoring across live behaviour, firmographics, and pipeline stage. Know who's in-market today.
ACCOUNT INTELLIGENCE
Sync high-intent audiences, control frequency, suppress CRM accounts, and track conversions via CAPI.
AD PILOT
Real-time alerts and personalised outreach triggered by intent signals. Syncs to HubSpot, Salesforce, Clay, and more.
ATTRIBUTION
Full-funnel attribution shows exactly which campaigns generate revenue - not just clicks and MQLS.
SALES INTELLIGENCE
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ABM Workflow
The 5-step ABM motion,
fully automated
Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.
ICP
Set firmographic, technographic, and intent criteria
Visitors
75%+ match rate across 5 data partners
Al scoring by behaviour + pipeline stage
Sync audiences, control frequency, track via CAPI
ROI
Full-funnel attribution tied to closed deals
Scout by Factors.ai
Your AI GTM team,
running on your data
and G2 intent. No setup.
Watch
your pipeline
Instant answers from live account, campaign, andrevenue data. No SQL, no dashboards.
Map
in minutes
Revenue attribution, pipeline health, ICP heatmaps - in under 5 minutes, ready to share.
Patrol
clock out.
Agents working for you 24/7 - adding accounts to LinkedIn, alerting reps on intent spikes, scoring churn risk. Automatically.
Steve Colberg, Head of Growth
Aashima Lamba, Senior Manager Demand Generation
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Shane Poyar, Growth Marketing and Operations Manager
GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24/5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Secure & Scalable
Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.
GDPR Compliant
ISO 27001
SOCII Type 2
Schedule a personalized demo or sign up to get started for free
Frequently asked questions
How is Factors.ai different from other Account Based Marketing platforms?
Unlike traditional Account Based Marketing platforms, Factors combines account identification, ad syncing, campaign automation, and full-funnel attribution — all in one platform. No more switching between tools or stitching data manually.
Can I sync audiences to LinkedIn and Google Ads?
Yes. With just a few clicks, you can sync dynamic account segments to LinkedIn, Google, and Meta — and keep them automatically updated as account activity changes.
How does Factors identify anonymous website visitors?
Factors uses IP intelligence, firmographic data along with waterfall enrichment, and first-party data to identify high-intent companies visiting your site — even if they don’t fill out a form.
What kind of attribution does Factors support?
We support both multi-touch and account-based attribution — including View-Through Attribution (VTA) and LinkedIn’s Conversions API (CAPI) — to help you measure true impact of your account based marketing across the funnel.
How much does Factors cost?
Factors’ Pricing plan depends on your team size, use cases, and number of tracked accounts. We offer flexible plans for early-stage startups, scaling GTM teams, and enterprise B2B orgs. 👉 Book a demo to get a custom quote based on your goals.
How long does it take to get set up?
Most teams get up and running in just a few days. Our onboarding team will help you set up your tracking, integrations, and campaigns so you can start capturing intent and activating accounts right away.
Get a personalized walkthrough tailored to your GTM goals
