Leadfeeder vs Factors
Identify 2X more accounts than Leadfeeder — And turn them into pipeline
With Factors, uncover more than 75% of accounts visiting your website, map the buyer journey, activate sales & marketing campaigns, and measure what works.
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4.5 stars
G2 Attribution Partner
LinkedIn Marketing Partner
Looking for Leadfeeder Competitors? Here’s Why Factors.ai Wins
traffic with waterfall enrichment
product usage
2nd party: LinkedIn ads, Google Ads,
Bing Ads, Meta Ads, G2 Buyer Intent
3rd party: Upload via CSV
and CRM
research, CRM sync, contact
enrichment, outreach, and more (plus setup support)
White glove onboarding
Why GTM teams are switching from Leadfeeder to Factors
We supercharge visitor identification by unifying data from 6sense, Clearbit, Demandbase, Snitcher, and Bombora into comprehensive account profiles. Unmask over 75% of your website traffic and discover the high-intent buyers engaging with your brand.
Capture intent signals across LinkedIn, Google, Meta, G2, Bombora, and more — so you see the complete buyer journey, not just fragments.
Score and segment accounts using AI that factors in live behavior, firmographics, and pipeline stage. Know exactly who to target and when to reach out.
Sync your high-intent audiences directly to LinkedIn and Google. Track conversions with CAPI, control ad frequency, and eliminate wasted impressions on accounts that aren't buying.
Trigger sales alerts and personalized outreach based on live intent signals. All data syncs instantly to your CRM, Clay, Google Sheets, and other tools you already use.
Full-funnel attribution shows you exactly which campaigns and channels generate real revenue — not just clicks and leads that go nowhere.
Leadfeeder tells you who visited. We tell you that AND help you turn them into pipeline.
Leadfeeder stops at account identification. Factors gets you across the finish line — with sales alerts, ad activation and full funnel tracking.
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Steve Colberg, Head of Growth
Aashima Lamba, Senior Manager Demand Generation
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Shane Poyar, Growth Marketing and Operations Manager
GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.
30 mins Onboarding
No-code integrations and lightning-quick onboarding. Get started in minutes.
24/5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
Secure & Scalable
Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.
GDPR Compliant
ISO 27001
SOCII Type 2
Schedule a personalized demo or sign up to get started for free
Frequently asked questions
How is Factors different from Leadfeeder?
Leadfeeder helps you identify companies that visit your site.
Factors goes further — starting with best-in-class account identification coverage powered by waterfall enrichment. From there, we help you qualify those accounts, score engagement, sync data to sales, and track what actually turns into revenue.
Can I use Factors to alert sales when high-intent buyers are active?
Yes. With Factors, you can set up smart alerts and workflows to notify sales when target accounts show strong buying signals — no manual tracking needed.
How easy is it to switch from Leadfeeder to Factors?
Very. Our onboarding team helps you migrate, connect your CRM and ad tools, and build workflows — so you start seeing value fast.
Why do marketing teams choose Factors over Leadfeeder?
Because Leadfeeder stops at traffic. With Factors, you get buyer journey mapping, predictive scoring & segmentation, Campaign automation, full-funnel analytics, sales alerts and workflows — built to prove ROI.
Is Factors more than a visitor identification tool?
Yes. Factors is a full-funnel platform that connects anonymous visits to pipeline, powers account-based marketing through powerful segmentation, ads activation, sales automation and attribution.
What are the best Leadfeeder alternatives?
If you’re looking for more than just “who visited your website,” Factors.ai is the best Leadfeeder alternative. You get:
- Up to 75% account identification coverage
- Real-time alerts for sales reps
- Campaign attribution to prove ROI
- Ad platform integrations (LinkedIn, Google CAPI)
- GDPR-compliant data collection
Leadfeeder vs Factors.ai – which should I choose?
Choose Leadfeeder if you just need basic company visitor data. Choose Factors.ai if you want to connect website visits to actual revenue. With Factors.ai, you can identify accounts, score their intent, orchestrate targeted outreach, and measure which campaigns drive pipeline, all without juggling multiple tools.
Who are Leadfeeder's competitors?
Top Leadfeeder competitors include Factors.ai, Clearbit, Lead Forensics, and Happierleads. Among these, Factors.ai stands out for combining account identification, intent tracking, and revenue attribution in a single platform.
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