Signals that make sense for what you sell

Buying signals are indicators that a company may have a need for a product or service. These can include business changes such as leadership appointments, hiring, funding, technology changes, and expansion into new markets, as well as activities like researching solutions or visiting pricing pages.

Not every business change indicates buying intent. Pulse by Factors.ai monitors these changes across target accounts and explains which ones matter based on what you sell, so your team knows who to reach out to and why.

Start by tracking changes at your target accounts, such as new decision-makers, job openings, funding announcements, tech stack changes, and business expansion. Not every change indicates purchase intent. The key is understanding whether it creates a need for what you sell. Pulse monitors these signals and evaluates their relevance to your business, helping you identify accounts worth prioritizing.

Pulse evaluates business changes in the context of what your company sells. For example, a company hiring a Head of Sales could be relevant to a sales software provider, while opening a new office could matter more to an HR or payroll provider. Instead of treating every company event as a buying signal, Pulse explains why a particular change matters and who your team should contact.

Yes. Beyond built-in signals such as hiring, leadership changes, funding, and technology changes, Pulse lets you describe specific events you want to monitor. For example, you can ask Pulse to track when competitors increase their prices or when companies announce initiatives relevant to your offering. This helps your team monitor business changes that matter to your sales strategy.

Intent data typically shows when a company is researching topics, comparing solutions, or engaging with content. Buying signals can also include business changes, such as hiring a new leader, raising funding, switching technology, or expanding into new markets. Pulse tracks these external changes to help you understand what might create a need for your product, even before an account visits your website.

Sales teams can use buying signals to identify when a target account may need their solution and tailor outreach to that specific change. For example, a company hiring its first Head of Sales might be evaluating new sales tools. Pulse explains what changed, why it matters to your offering, and who to contact, helping reps start conversations with relevant business context instead of generic cold pitches.

Yes. Pulse monitors external business events, such as leadership changes, hiring, funding, and expansion, without requiring an account to visit your website first. These events can help you spot potential opportunities earlier in the buying journey. Factors.ai’s website visitor identification adds another layer of context when the account eventually engages with your site.

No. A funding round, new hire, or technology change does not automatically mean a company is ready to buy. What matters is whether that event creates a need for your specific solution. Pulse evaluates business changes based on what you sell and explains their relevance, helping your team focus on meaningful opportunities rather than treating every announcement as a sales trigger.