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LinkedIn Conversions API
Finally, Fix Sales and Marketing Alignment. Here’s How.
Sales and marketing teams often operate in silos. Factors’ Account 360 changes that—giving you one unified view of every campaign, rep touchpoint, and visit. So both teams stay aligned, act faster, and close more.
4.5 rating
G2 Attribution Partner
LinkedIn Marketing Partner
Why Sales and Marketing Still Feel Out of Sync
Sales and marketing aren’t misaligned because of “teamwork” issues.
They’re misaligned because each team is working off different data.
- Marketing targets accounts on LinkedIn without knowing that sales just reached out.
- SDRs follow up with cold leads while high-intent accounts get ignored.
- Campaigns run. Leads download. Nothing gets followed up.
This isn’t a workflow issue. It’s a visibility issue.
TL;DR
- The problem: Sales and marketing are chasing the same accounts, with disconnected playbooks and zero visibility into each other's accounts.
- The solution: Account 360 from Factors.ai gives both teams a single view into every touchpoint across the funnel. From ad clicks to website visits to third-party intent — it’s all there.
- The benefit: No more blind outreach. No more wasted budget. GTM alignment that actually converts and drives more pipeline.
Still guessing who’s working which account?
End the guesswork. See exactly which accounts are active, who’s engaging them, and what’s next — all in real time.
The Problem
Sales is chasing inactive accounts. Marketing is retargeting leads that sales have already closed. Nobody knows who touched what or when.
Even with tools in place, most teams:
- Don’t have one view of the full buying journey
- Can’t track multi-channel engagement clearly
- Lose out on high-intent signals because data is stuck in silos
This lack of visibility directly hurts your pipeline.
Why Does This Problem Exist?
Because data is scattered across CRMs, ad platforms, website analytics, and SDR tools. Most teams try to stitch it all together manually — and it still doesn’t work.
- LinkedIn audience doesn’t match CRM filters.
- Reps don’t know when accounts engage with paid ads.
- Nurture sequences ignore third-party intent spikes.
- Marketing reports can’t explain pipeline fluctuations.
You're left flying blind.
Stop Flying Blind. Start Closing Smart.
See every account touchpoint in one place — so sales and marketing always know who to target, when, and why.
The Solution: Account 360 from Factors.ai
Account 360 from Factors.ai consolidates every engagement touchpoint into one unified view — sortable, searchable, and segmented by account.
Here’s what you can do with it:
- Target the right accounts by syncing LinkedIn audiences based on real-time engagement
- Time outreach precisely when accounts revisit pricing pages or show high intent
- Close ABM coverage gaps before high-fit accounts fall through
- Track what’s working by measuring channel and content performance in one view
- Coordinate GTM activity with a shared log of all sales and marketing touchpoints
One tab. No blind spots. Just aligned execution.
Buyers visited your pricing page 3 times this week. Did sales know?
Factors' Account 360 surfaces those insights instantly — so reps can follow up while intent is still hot.
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Steve Colberg, Head of Growth
Aashima Lamba, Senior Manager Demand Generation
Shane Poyar, Sr. Product Marketing Associate, Squadcast
Still struggling to connect the dots across your ABM motion?
Get a unified view of how accounts actually buy — and close more deals together with Factors.ai.
GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.
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No-code integrations and lightning-quick onboarding. Get started in minutes.
24/5 Customer Support
White glove support from setup to success to help you achieve your outcomes
Tried & Tested Playbooks
We are invested in your success. Tap into Factors’ research to improve your GTM.
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We keep your data and sanity intact. Factors is GDPR compliant, SOC 2 Type II certified, and ISO 27001 certified, so you can connect and scale with total confidence.
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Frequently asked questions
What should I expect during the demo call?
You’ll get a walkthrough of how Factors works for your specific use case —whether that’s running better ads, improving attribution, or activating sales. We’llshow you how the platform fits into your GTM stack and answer any questions onintegrations, pricing, and workflows.
What should I expect during the demo call?
You’ll get a walkthrough of how Factors works for your specific use case —whether that’s running better ads, improving attribution, or activating sales. We’llshow you how the platform fits into your GTM stack and answer any questions onintegrations, pricing, and workflows.
What should I expect during the demo call?
You’ll get a walkthrough of how Factors works for your specific use case —whether that’s running better ads, improving attribution, or activating sales. We’llshow you how the platform fits into your GTM stack and answer any questions onintegrations, pricing, and workflows.
What should I expect during the demo call?
You’ll get a walkthrough of how Factors works for your specific use case —whether that’s running better ads, improving attribution, or activating sales. We’llshow you how the platform fits into your GTM stack and answer any questions onintegrations, pricing, and workflows.
What should I expect during the demo call?
You’ll get a walkthrough of how Factors works for your specific use case —whether that’s running better ads, improving attribution, or activating sales. We’llshow you how the platform fits into your GTM stack and answer any questions onintegrations, pricing, and workflows.
