Factors Labs

Data-driven Insights On All Things GTM

Hello and welcome to Factors Labs — a segment that reviews findings from our data science team on all things marketing analytics and attribution. We report on patterns that emerge from real data collected across markets, companies, campaigns, events, funnels, and more.

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The 9 Best B2B Marketing Tools and Platforms For 2025

Ranga Kaliyur

May 5, 2024

Catch 22: Resolving LinkedIn’s Frequency Capping Paradox

The larger the audience, the smaller the CPM. The smaller the audience, the better the ad distribution. Have both with Factors.

Ranga Kaliyur

February 12, 2026

LinkedIn Ad Scheduling: Who’s Got The Time?

Discover the best practices for LinkedIn ad scheduling. Learn how to optimize ad timing and improve your LinkedIn marketing efforts.

Ranga Kaliyur

September 30, 2025

What’s The Right Number of Demo Form Fields?

Learn the optimal number of demo form fields for maximizing conversions. Understand form optimization strategies to enhance lead generation.

Ranga Kaliyur

September 30, 2025

Your Form Fields Matter. Here’s How.

Discover why form fields matter and how to design them for better user experience and higher lead form conversions.

Ranga Kaliyur

September 30, 2025

Which Channels Are Driving Your Form Submissions?

Identify which marketing channels are driving your form submissions. Learn about effective lead capture and conversion tracking strategies.

Ranga Kaliyur

September 30, 2025

What Keyword Themes Work Best (According to Data)

Discover the best keyword themes based on data analysis. Learn about current SEO trends and how to optimize your keywords for better search performance.

Ranga Kaliyur

September 30, 2025

Catch 22: Resolving LinkedIn’s Frequency Capping Paradox

The larger the audience, the smaller the CPM. The smaller the audience, the better the ad distribution. Have both with Factors.

Ranga Kaliyur

September 30, 2025

Measuring LinkedIn True ROI: Click vs View-through Attribution

Explore how to measure true ROI on LinkedIn using click and view-through attribution. Learn about different attribution models and optimize ad performance.

Ranga Kaliyur

September 30, 2025

LinkedIn Frequency Capping: Impact Measurement

Learn about the impact of LinkedIn frequency capping on ad performance. Understand how to measure ad frequency and enhance your social media marketing strategy.

Ranga Kaliyur

September 30, 2025

LinkedIn Ads Analysis | Job Title vs. Job Function & Seniority

Target B2B audiences by title on LinkedIn, but are titles enough? We analyze their effectiveness.

Ranga Kaliyur

September 30, 2025

Competitor Keyword Modifiers — What works, What doesn’t

Explore what works and what doesn't in competitor keyword modifiers. Learn how to enhance your SEO strategy through effective keyword research and competitive analysis.

Ranga Kaliyur

September 30, 2025

Do Leads Revisit Your Website After A Demo?

Understand lead revisit behavior post-demo. Learn about effective lead nurturing, tracking website analytics, and optimizing demo follow-up strategies.

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GDPR & SOC2 Type II