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Data-driven Insights on All Things Marketing Analytics & Attribution

Hello and welcome to Factors Labs — a segment that reviews findings from our data science team on all things marketing analytics and attribution. We report on patterns that emerge from real data collected across markets, companies, campaigns, events, funnels, and more.

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Do Leads Revisit Your Website After A Demo?

Most B2B SaaS websites are designed to drive demo form submissions. But what about after a form is submitted? Do prospects continue to visit your website and consume your content? Let's find out.

Ranga Kaliyur
July 22, 2023

Your Form Fields Matter. Here’s How.

What types of fields positively influence submissions? What fields are hurting your conversions? The following post answers these questions and more with robust, data-driven insights.

Ranga Kaliyur
July 22, 2023

What’s The Right Number of Demo Form Fields?

This week, we crunch data from over 50,000 web sessions to determine the impact of number of form fields on form conversion rate.

Ranga Kaliyur
July 22, 2023

Which Channels Are Driving Your Form Submissions?

This week, we’re exploring marketing channels that influence web sessions, and web sessions that influence form submissions.

Ranga Kaliyur
July 22, 2023

Competitor Keyword Modifiers — What works, What doesn’t

This week, we examine competitor keywords and modifier data to determine their performance across commonly used words and phrases in B2B SaaS

Ranga Kaliyur
July 22, 2023

What Keyword Themes Work Best (According to Data)

Actionable trends around General Keyword Themes using data derived from five mid-market B2B SaaS firms over a period of six months.

Ranga Kaliyur
September 13, 2023

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