If you run B2B demand gen, you already know that LinkedIn is where your buyers research, react, and rally a buying group. And for years, you could measure the paid side of that story, while organic engagement lived in the dark. That changes with our integration of LinkedIn’s Company Intelligence API.
As an official LinkedIn B2B Attribution & Analytics Marketing Partner, Factors now bridges the gap between paid and organic engagement, giving marketers a complete, unified view of buyer behavior on LinkedIn.
This capability surfaces company-level engagement across paid and organic touchpoints, so you can connect every LinkedIn interaction to pipeline and revenue accurately, transparently, and in a way that sales can immediately act on.
TL;DR
- LinkedIn’s Company Intelligence API surfaces company-level engagement from paid + organic, so you can finally see LinkedIn’s full-funnel impact.
- You get attribution that reflects how buying groups actually buy, not just last-click or one user’s activity.
- Plug it into Factors.ai to stitch signals into buyer timelines, map them to pipeline/CRM, and activate (alerts, routing, synced audiences) without CSVs.
- Here’s what you can do: Connect the integration → get insights from paid + organic efforts → sync audiences to LinkedIn Campaign Manager → turn on seller alerts → report at the company level.
- Measure success by looking at the influenced pipeline, conversion lift vs. non-engaged companies, time from first LinkedIn touch → first meeting/opportunity, and CPA as budget shifts to proven touchpoints.
What is LinkedIn’s Company Intelligence API?
A way to capture rich, company-level engagement across paid and organic LinkedIn touchpoints such as: Paid Engagements, Organic Engagements, Organic Impressions, Paid Impressions, Paid Clicks and Paid Leads.
With LinkedIn’s Company Intelligence now integrated into Factors reports you can see how companies actually interact with your brand, attribute influence more accurately, and act on buying signals while interest is high.
See how it works in this video.
“LinkedIn Ads is core to our marketing strategy, and the integration between Factors and LinkedIn gives us clear visibility into how both organic and paid touchpoints impact pipeline. It gives us confidence in deciding who to target and which campaigns should get additional investment."
- Bhargav Chandrababu, Director of Digital Marketing, Sprinklr
💡What’s new
- Organic signals: Company-level organic impressions and organic engagement, alongside paid impressions, clicks, and leads.
- Here’s why you should care: Now, you can capture view-through influence (who saw content before acting elsewhere) and early buying-group interest that last-click reports miss.

LinkedIn Company Intelligence API + Factors.AI: Get the best of both worlds
- Full-funnel visibility across paid and organic
The gap today: Paid is measurable; organic often disappears into the dark funnel.
What you get now: A continuous view of how compaines interact with your ads and posts throughout the journey.
Why it matters:
- Narrative clarity: See how a post sparks attention, an ad reinforces the message, and a website visit pushes the deal forward, mapped on your customer journey timeline with other intent signals.
See the full journey with Factors:
Company-level signals across paid & organic LinkedIn, stitched into your account timelines in Factors.

- Attribution that matches how businesses really buy
The gap today: LinkedIn ads work like billboards on your buyers’ commute. Thousands see them, some engage, and a few eventually fill a form. But last-click reports only credit the form fill, ignoring the view-through influence that actually drove the action.
What you get now: company-level engagement from both paid and organic LinkedIn, tied to pipeline.
Why it matters:
- Credit the real influence: Organic interactions that happen before a form fill now show up (and get counted.)
- Invest smarter: Know which LinkedIn touches drive meetings, opps, and revenue.
Prove attribution with Factors:
Connect company-level ad + organic activity to meetings, MQLs, SQLs, Opportunities, and Revenue.

- Audience automation that compounds performance
The gap today: Most campaigns run on broad targeting or weak signals like web visits and form fills. Organic engagement never makes it into your targeting, and when it does, it’s through outdated CSV uploads.
What you get now: Build audiences from both organic + paid LinkedIn engagement and sync them straight into Campaign Manager. Audiences stay fresh automatically, with sales alerts and workflows triggered in real time while interest is high.
Why it matters:
- Intent-based precision: Target companies showing real buying signals across ads and organic, not just broad demographics.
- Persistent relevance: Audiences update as engagement changes, so targeting stays aligned with buyer activity.
- Less manual work: No more CSV uploads or stale lists. Everything updates in Factors’ dashboard automatically.
- Faster pipeline: Reps focus on companies already warming up on LinkedIn, moving deals quicker.
Run intent-based campaigns with Factors:
Prioritize high-intent companies, trigger sales alerts, and auto-sync audiences, no manual work required.
The proof is in the pudding: Here’s what teams have seen in tests
These gains result from combining organic and paid signals, acting on them through prioritization, audience synchronization, and coordinated outreach. Early results across show:
- Up to 3.6x more companies reached
- Up to 4x more companies engaged
- 75% more MQLs influenced
- 96% more SQLs influenced
- 43% lower CPA
All in all, the takeaway is:
You’ll identify far more of the companies seeing your content (reach) and interacting with it (engagement), not just the small slice that click and convert immediately.
In a nutshell…
LinkedIn surfaces the signals; Factors turns them into pipeline, clearer attribution, smarter spend, faster sales.
FAQs
Q1: What exactly does the Company Intelligence API do?
It tracks company-level engagement across paid and organic LinkedIn touchpoints, so you can see how companiess interact with your brand, attribute influence more accurately, and act when intent spikes.
Q. How is this different from measuring ads alone?
A. Ads tell half the story. This brings organic engagement into view so you capture early research behavior, attribute influence beyond last-click, and act sooner.
Q. What day-one use cases should I set up?
A. KPI reporting at the company level, journey timelines, synced audiences in LinkedIn Campaign Manager, and sales alerts for spikes in combined engagement.
Q. Will this replace my current attribution model?
A. No, it enhances your model with better inputs: company-level LinkedIn engagement (paid + organic) that plugs into your existing reporting.
Q. What outcomes should I expect to track?
A. More engaged companies, more influenced MQL/SQL, and improved CPA as you shift spend toward touchpoints that move companies forward.
Q. How do you match companies between LinkedIn Ads and HubSpot/Salesforce?
A. We match companies by comparing their website domains in LinkedIn and your CRM.