Academy

Factors Academy

Resources on how to leverage Factors. Discover hidden opportunities, qualify sales-ready accounts, attribute GTM efforts to pipeline.

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The 9 Best B2B Marketing Tools and Platforms For 2025

Playbook

February 12, 2026

How to Use Factors for Targeted ABM

Discover how Factors.ai can help you refine your ABM programs and generate revenue.

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Playbook

February 12, 2026

How to Use Factors for Targeted ABM

Discover how Factors.ai can help you refine your ABM programs and generate revenue.

Playbook

February 12, 2026

Execute Better Outbound Sales With Factors

Walkthrough

February 12, 2026

Website Metrics Analysis

Frustrated with low website conversion rates? You're not alone.

Walkthrough

February 12, 2026

Use Segment Insights to Track LinkedIn ROI

Learn how you can use our Segments Insights feature to track your LinkedIn ad campaign ROI

Updates

February 12, 2026

Slack & Teams Integration

Receive real-time updates on your target accounts and leads — right in your messaging app

Playbook

February 12, 2026

How to Predict Customer Churn Using Factors

Learn how you can use Factors.ai to predict and prevent customer churn

Updates

February 12, 2026

Segments Refresh

Our shiny, new refresh of a fan favorite feature: Segments!

February 12, 2026

How to Monitor Target Account Activity Across Your Website Using Factors

Learn how Factors.ai can help you track account activity across your website

Updates

February 12, 2026

Real-time Alerts

Real-time alerts to empower lightning-fast responses to high-intent accounts.

Playbook

February 12, 2026

How to measure LinkedIn Ads Brand Recall using Factors

Discover how Factors can help your marketing team measure brand recall of LinkedIn ads

Playbook

February 12, 2026

How to Measure LinkedIn True ROI With Factors

Measure LinkedIn True ROI with Factors

Updates

February 12, 2026

New Look, Who This?

Introducing our refreshed navigation bar, to make everything easier!

Playbook

February 12, 2026

How to Measure the Impact of Paid Marketing Using Factors

Learn how to use Factors to analyze the interplay of LinkedIn ads and search ads

Playbook

February 12, 2026

Build Better LinkedIn Retargeting Audiences with Factors

Build Better LinkedIn audiences with Factors

Playbook

February 12, 2026

Identify & Prioritize High-Intent PPC Keywords with Factors

Discover how Factors.ai can help improve your Google ads ROI and attract high-fit prospects.

Playbook

February 12, 2026

How To…Measure Qualified Traffic %

Here’s how to monitor & optimize ICP traffic with Factors

Playbook

February 12, 2026

How To Measure Blog Sessions By Funnel Stage

Which blogs are consumed by which companies and at which funnel stages?

Updates

February 12, 2026

LinkedIn Intent Signals

🔥We're thrilled to announce our groundbreaking partnership with LinkedIn!

Walkthrough

February 12, 2026

Lead Generation Overview

Learn how Factors tackles the challenges with B2B pipeline creation

Updates

February 12, 2026

Introducing Webhooks

Push data from Factors into nearly any other GTM tool on the planet!

Walkthrough

February 12, 2026

Alerts & Webhooks

Learn how to set up real-time alerts to stay on top of target accounts.

Walkthrough

February 12, 2026

Factors 101

An overview of our work. Learn the basics and get started with Factors.

Walkthrough

February 12, 2026

Account Engagement

Dive deep into account engagement and intent signals with Factors

Updates

February 12, 2026

G2 Intent Signals

Capture intent signals across website, LinkedIn, and now, G2!