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How to Predict Customer Churn Using Factors

You finally onboard your dream customer, only to have them opt for your competitor's solution in a few months. All you are left asking yourself is “Were there any signs? Is there any way we could’ve prevented it?” 

Buyers typically use review sites such as G2 to evaluate multiple products before making a purchase, so it’s crucial to monitor your customers' G2 intent to analyze churn risk. 

Read this article to understand how you can visualize customers looking at competitor pages to prevent churn, using Factors ⬇️

How to use Factors to prevent customer churn?

Before we begin, it is important to integrate Factors with G2 so you can monitor account activity around your G2 profile. Now, let’s get to it:

Step 1: Create a funnel report with the G2 filters 'Looked at Alternatives,' 'Looked at Product Category,' and 'Compare with Other Products.'"

Step 2: Break them down by “closed deals” and “deal names” to understand which existing customers are currently evaluating other solutions on G2. 

Alternatively, you can also create a segment for customers on Factors and add these filters:

How to use this data?

Refined Customer Success Efforts

Your customer success team can contact customers considering alternate solutions to fully understand the reason behind churn. For example, if your customers are comparing you against a particular competitor, they can send relevant marketing collaterals to explain why you’re the better alternative. 

Want to get the most out of Factors? Book a demo to explore your unique requirements with our team today.


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