B2B Demand Generation Platform

Know how your buyers move. Run campaigns that win.

Go beyond finding high-intent buyers. AI agents help you uncover hidden buyer journeys, run tailored ads and outreach campaigns, and guide you on the next best action, so you generate quality pipeline, fast. All from one platform.

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1000+ GTM teams scaled their pipeline (and slept like babies). You can, too.

4.5 stars

Why is Demand Gen this messy?

Before

Today, signals live across multiple tools – website visitor identification, ad platforms, sales intelligence, analytics, and more. Each holds a piece of the puzzle, but none shows the full picture.

But pipeline woes can’t be fixed by signals living in silos.

After

Factors unifies rich intent signals and powers them with advanced AI to make sense of it all. Agents then help you act—through better ads, sharper outreach, and clear visibility into what’s truly driving pipeline.

The result? Pipeline that consistently converts.

Signals everywhere and results nowhere? Watch how you can fix that!

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How Factors works?

Track every click Capture intent Run targeted ads Increase sales efficiency Track impact

Find out who’s on your site and what they care about

Identify anonymous companies visiting your website with reverse IP lookup
Uncover over 75% of accounts when your competitors stop at only ~40%
Map every click, page view, bounce to understand exactly what they’re interested in

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“Factors’ account identification and intelligence is a game changer for generating revenue.”

— Praveen R, Marketing, Drivetrain

Intent signals from all over, in one clear view

Capture intent from everywhere–G2, ads, CRM, website, third-party sources, and more
Tune out the noise and let AI tell you who’s ready to buy
Build dynamic account lists with firmographics and behavioral filters

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“Factors.ai delivers us the best ROI in our Martech stack. The wealth of data and granularity helps us make every marketing dollar count.”

— Adithya Krishnaswamy, Head of Marketing, Everstage

Run ads that move buyers from “Mayyybe” to “Yes!”

Run LinkedIn and Google ads based on buyer stage and interest
Send back rich conversion data and outpace competitors who’re still flying blind
Control ad impressions at the account level to get more with the same budget

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"With Factors, we realized how much further our LinkedIn Ads budget could go. We saw more efficiency and reached more accounts without overserving just a few large enterprises."

— Shane Poyar, Growth Marketing and Ops, Descope

Give your reps the intel to stay one step ahead, always

Run intent-based outreach and engage buyers when they’re most interested
Prioritize accounts based on intent so your reps don’t waste time chasing the wrong ones
Arm your AEs with AI-powered account context and smart next steps

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“Getting geo data from Factors has been a game-changer. I can find the right people instantly and personalize outreach that leads to real SQLs.”

— Sai Samyuktha, SDR, Revenuehero

Make revenue attribution ridiculously simple

Track revenue back to the touchpoints that actually moved the deal forward
See how every channel and segment performs, so you can double down on what works
Ask our AI anything. Funnels, metrics, campaigns—no dashboards, no digging (coming soon)

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“Saved 2x of my time by providing accurate insights & easy-to-use dashboards to access Klenty's metrics.”

— Gowthami, Performance Marketer, Klenty

Integrations

Integrations that plug in like compass to a map.

Great GTM only works when your tools work together—CRM, ad platforms, G2, Slack, all of it.
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With Factors, integrations are quick, flexible, and sturdy.
Need something custom? Use webhooks, make.com, or just ask!

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We’re not just another tool.
We’re your extended team!

Buying a demand gen platform is step one. Getting results? That’s where most teams struggle.
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That’s why we don’t just hand you the software. We get in the trenches with you, tailoring everything to your GTM motion, from onboarding to execution.

24*5 Support

White glove onboarding

Business review sessions

Day 0

Connect your website, CRM, ad platforms, and Slack

Start seeing who’s visiting your site and where they came from within 24 hours.

Week 01

Set-up Factors, mapped to your GTM motion

We help you define segments, workflows, and the right metrics to track. No cookie-cutter
onboarding.

Week 02

Start running ads, outreach, and alerts

You’ll go live with tailored GTM plays across LinkedIn ads, Google ads, and sales.

Week 03 & Beyond

We stay in the loop, so you stay ahead

Campaigns shift. Priorities change. We help you adapt and optimize whenever you need.

I really appreciate how responsive the CS team is — and honestly, the whole company. I went from not knowing where to start to feeling completely comfortable using Factors, all within just three calls.

Kris Wojcik

Senior Performance Marketing Manager, AdConversion

Enterprise-
Grade Security

Your data stays safe with Factors. We’re GDPR compliant and SOC 2 Type II and ISO 27001 certified, so you can connect and scale with total confidence.