Where to Put Your LinkedIn Budget in 2026 — Data from 100+ B2B Teams + Tactics That Work

Join Protim Bhaumik (CMO, Factors.ai) and Anthony Blatner (Founder, Speedwork Social; Top 50 LinkedIn Certified Marketing Expert) for a 60-minute fireside chat covering the data behind the shift, the ad formats driving the best results, and how to measure LinkedIn's true pipeline impact.

March 12, 2026

10:00 AM CT / 11:00 AM ET / 8:00 AM PT

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What you’ll takeaway:

Where top B2B SaaS teams are reallocating ad spend (and why)
Why Thought Leader Ads are the highest-ROI format on LinkedIn
How to build a full-funnel LinkedIn ad stack (awareness to conversion)
Bidding tactics and creative strategies most marketers don't know
How to measure LinkedIn's real impact on your pipeline

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Meet the Speakers

Protim Bhaumik

CMO at Factors.ai

Anthony Blatner

Founder/CMO of Speedwork Social