With Factors.ai, we've seen real results. It simplified our data, made our campaigns smarter, and boosted engagement. Simply put, it made our work more efficient and effective.”

In the last few years, LinkedIn has really stepped up its game in the measurement department. Advertisers are now able to see the impact of their LinkedIn Ads in ways that communicate the true value, and we're seeing a lot of B2B advertisers pull funds from their Google/Meta budgets in favor of LinkedIn's higher traffic quality.

B2B is finally realizing how important brand is because technology is becoming more and more commoditized, and everybody is doing the same thing.