Workflow Automations for GTM Teams

Build and execute repeatable GTM playbooks

Every GTM team has unique requirements. Address yours with custom workflow automations across CRM, campaigns, MAPs, alerts, and more.

Website Data
Campaign Data
G2 Data
CRM Data

Trusted by 500+ GTM teams

Do what you do best, leave the rest to us.

Automate everyday tasks with intuitive, flexible workflow automations.

CRM automations

Eliminate silos, drive GTM alignment

Enrich CRM accounts with rich firmographic and contact data
Map account and user-level engagement directly in your CRM
Create tasks and notes in your CRM to streamline GTM alignment
Outreach automations

Target in-market buyers, instantly

Configure trigger-based email sequences to prospects
Activate Clay playbooks to personalize sales outreach
Integrate with your existing CRM or MAP for frictionless setup
Real-time alerts

Stay on top of high-intent accounts

Set up real-time Slack/Teams alerts for engaged accounts
Notify the right account owners of the relevant accounts
Respond to target accounts instantly, drive speed-to-lead
Campaign automations

Ensure efficient resource allocation

Sync target accounts with your LinkedIn and Google Audiences
Automate ad exposure control to maximize reach per dollar
Automate event and conversion passback with CAPI and GCLID

Account Identification Product Tour

What customers have to say

Ankit Jain


25% of our revenue is from outreach done based on Factors account identification data.

Praveen R


Factors’ account identification & account intelligence is a game changer for generating revenue.

Daniel M


Factors improves our reach and ROI by 10% and makes our LinkedIn ads way more efficient

Abhishek I.

Marketing Head

With Factors, we’ve been able to save 216,448 ad impressions and reach the largest spread of accounts per dollar spent


Performance marketer

Factors stands out from other alternatives. We saw a 34% improvement in conversation rates within the first year.

See Factors in action

Schedule a personalized demo or get started for free

Frequently Asked Questions

Why Factors over alternatives?

How long do you have? Just kidding. Factors delivers a mix of account intelligence, analytics, and activation that’s just perfect for GTM teams with unique requirements. Our dedicated customer success certainly helps as well.

Is Factors privacy compliant?

Yes! Factors is compliant with GDPR, CCPA, and PECR. We're also SOC2 Type II certified: ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and of course, privacy.

How long does onboarding take?

Getting started with Factors should take no longer than 30 minutes — and that’s probably 20 more than you really need. Simply follow the self-serve instructions or connect with our customer success team to kick-off for free.

I have more questions!

We’d love to help! Shoot us an email at or book a demo to learn more about how our work may be of value to your business.

Let's chat! When's a good time?