Workflow Automations for GTM Teams

Build and execute repeatable GTM playbooks

Every GTM team has unique requirements. Address yours with custom workflow automations across CRM, campaigns, MAPs, alerts, and more.

Website Data
Campaign Data
G2 Data
CRM Data

Trusted by 500+ GTM teams

Do what you do best, leave the rest to us.

Automate everyday tasks with intuitive, flexible workflow automations.

CRM automations

Eliminate silos, drive GTM alignment

Enrich CRM accounts with rich firmographic and contact data
Map account and user-level engagement directly in your CRM
Create tasks and notes in your CRM to streamline GTM alignment
Outreach automations

Target in-market buyers, instantly

Configure trigger-based email sequences to prospects
Activate Clay playbooks to personalize sales outreach
Integrate with your existing CRM or MAP for frictionless setup
Real-time alerts

Stay on top of high-intent accounts

Set up real-time Slack/Teams alerts for engaged accounts
Notify the right account owners of the relevant accounts
Respond to target accounts instantly, drive speed-to-lead
Campaign automations

Ensure efficient resource allocation

Sync target accounts with your LinkedIn and Google Audiences
Automate ad exposure control to maximize reach per dollar
Automate event and conversion passback with CAPI and GCLID

Account Identification Product Tour

What customers have to say

“Factors’ account identification and intelligence is a game changer for generating revenue.”

Praveen R

Marketing, Drivetrain

3X
Increase in Sales Engagement
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“Factors has improved our campaign ROI by helping us move from guesswork to making informed decisions.”

Steve Colberg

Marketing, Drivetrain

23%
Increase in MQLs/month
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“Factors made our LinkedIn Ads strategy laser-focused by enabling deep audience insights and view through attribution.”

Riley Timmins

Director of Marketing, Cacheflow

66%
Decrease in Unknown Lead Sources
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See Factors in action

Schedule a personalized demo or get started for free

Frequently Asked Questions

Why Factors over alternatives?

Factors.ai delivers the most accurate IP-matching in the industry with a whopping average match rate of 64%. This means nearly 30% more matches than the closest alternative. We also provide robust account intelligence, journey mappings & unified reporting features.

Is Factors privacy compliant?

Yes! Factors is compliant with GDPR, CCPA, and PECR. We're also SOC2 Type II certified: ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and of course, privacy.

How long does onboarding take?

Getting started with Factors should take no longer than 30 minutes — and that’s probably 20 more than you really need. Simply follow the self-serve instructions or connect with our customer success team to kick-off for free.

I have more questions!

We’d love to help! Shoot us an email at sales@factors.ai or book a demo to learn more about how our work may be of value to your business.

Let's chat! When's a good time?