This is Factors Conversations with Marketing Leaders series, where marketing experts and leaders share their stories.
An insightful conversation with Siddharth Deswal that breaks down ROI metrics, weekly reporting, and so much more — for the modern, tech-empowered marketer.
Siddharth Sharma (Head of Marketing at Verloop.io) discusses why marketers should leverage data, what metrics are most important, and how to improve decision-making.
Paresh Mandhyan provides valuable insights as he discusses his marketing journey, KPIs and metrics, the value of creating a lead scoring model, and much more.
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