Revenue Attribution

Prove & improve
revenue impact

Make your mark on revenue. Quantify marketing's impact on bottom-line metrics
and scale the right initiatives confidently.

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Trusted by 500+ high-growth B2B teams

Make every dollar count with Campaign Attribution

Go beyond impressions and CTRs to measure campaign performance. Track return on ad spend & scale the right efforts with robust attribution.

Use cases

Know what resonates best
‍with Content Attribution

Quantify the true impact of ungated assets like blogs and videos on conversions. Iterate content strategy based on topics that resonate best.

Use cases

Quantify the influence of
‍offline events & touchpoints

Intuition can only take you so far. Incorporate offline touchpoints including events, webinars, outreach emails, and cold calls into a comprehensive, data-driven attribution model.

Use cases

Compare models

Experiment with a wide range of attribution models & conversion goals to gain accurate insights.

User & Account KPIs

Build bespoke attribution reports with user and account level KPIs. No dev dependency required.

Granular visibility

Drill deep into marketing ROI with reporting at a keyword, campaign, ad group & channel level.

365 day window

B2B sales cycles can be lengthy. Credit conversions to touchpoints from as long as one year ago.

Tailor-made reports

Configure custom conversion goals & create tailor-made attribution reports with intuitive, self-serve UI.

Currency convert

Standardize attribution
reporting by normalizing currencies across various ad networks.

Ready to make the most of your go-to-market efforts?
Book a demo & see Factors in action now.

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What our customers say

25% of our revenue is from outreach done based on Factors account identification data.

Ankit Jain

Co-founder

ClearFeed

Factors’ account identification & account intelligence is a game changer for generating revenue.

Praveen R

Marketing

Drivetrain

Factors.AI helps us analyze account behavior on our website & identify which channels are driving pipeline.

Aquibur Rahman

CEO

Mailmodo

Factors is super intuitive. I have increased conversion rates by 4.3%, resulting an increase in revenue of 15%.

Edoardo D

CEO

Delos Labs

The team at Factors is amazing. Extremely valuable as we sort through mountains of data to come to a decision.

Tom S

SVP Sales & Marketing

Lytics

Factors stands out from other alternatives. We saw a 34% improvement in conversation rates within the first year.

Gowthami

Performance marketer

Klenty

Frequently Asked Questions?
to help you make the switch to Factors

What is multi-touch attribution?

Multi-touch attribution is an analytics technique that assigns value (or credit) to marketing touchpoints based on their relative influence on a conversion. It helps prove marketing’s impact on bottom-line metrics and improve marketing ROI by guiding spend decisions.

How many attribution models does Factors offer?

Currently, Factors offers 10 attribution models: First-touch, Last-touch, First-touch non-direct, Last touch non-direct, Linear, U-shaped, W-shaped, time-decay, influence & last campaign touch

How does pricing work?

Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or companies we identify. More about our pricing here: www.factors.ai/pricing

How long does implementation take?

Implementation takes under 10 minutes. Simply install our light-weight script onto your website and let the magic happen. In case you need assistance, we have dedicated onboarding support on stand by.

Is Factors privacy compliant?

Absolutely! Factors is GDPR, CCPA, and PECR compliant. We're also one of the tools in the industry to be SOC2 Type II certified as well. Furthermore, we only use first-party cookies — so you can be sure that your data is yours alone. Privacy-first, always.