Intelligence unique to your account data

Scout trains on your data and your data alone, ensuring world-class security and zero hallucinations. Built on top of Factors.ai, your account interactions, marketing campaigns, revenue pipeline and third-party intent are now ready to be queried and acted on using 90+ languages

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Start from your data.
Not from scratch.

AI Agents that turn raw data into winning moves that your competitors wish they had.

Scout Watch

“I have a question right now”
Scout Watch monitors your pipeline. Ask anything and get answers in seconds.
What can I ask?
Why did pipeline drop last month?
Which campaigns influenced closed-won deals?
Summarize our outbound performance.

Scout Map

“I need to build something to share”
Reports that used to take BI tools weeks to make, now in minutes.
What can I share?
Revenue Attribution Map
Pipeline Health Dashboard
Campaign Performance Report
ICP Account Heatmap
Weekly GTM Briefing
Intent Signal Timeline

Scout Patrol

“I want this to run without me”
Build unlimited agents to act on in-market, upgrade, churn and thousands of other signals.
What can I build?
Add high-intent accounts to Ad campaigns
Remove low-fit accounts automatically
Enrich companies with external signals
Trigger email sequences

BI tools = 2 weeks,
Scout < 5 minutes

Factors Blog

Scout lives where you work

Scout on your Slack threads

Get AI-summarized account intelligence delivered directly where your team works.

Work with Scout on Claude

Ask Scout anything about your pipeline, accounts, or campaigns, right inside Claude.

Pre-built agents to get you started

For Marketers

Revenue Attr.

Deal Win Attribution

Fires on Closed Won. Reconstructs the full buyer journey from first touch to close, attributes every touchpoint to Marketing or Sales, and posts a narrative Slack message with a clear verdict on what drove the win.

↳ Slack narrative + verdict

Account Intel

Account Prioritization

Scores every account into Tier 1, Tier 2, Tier 3, or Disqualified using firmographic fit, CRM signals, and signal multipliers. Built-in guardrails prevent open deals from dropping or poor-fit accounts from rising.

↳ Tier label as segment column

Intent Intel

G2 Intent Score & Lead Tiering

Calculates a numeric G2 Intent Score using weighted event scoring with recency multipliers. Tiers accounts as Hot (≥50pts), Warm (20–49pts), or Junk. Includes a suggested opening line for outreach.

↳ Score + tier + suggested opener

Account Intel

Firmographic Fit

Rates ICP alignment 1–5 using industry, headcount, revenue band, funding stage, geography, and tech stack. Returns a label: Ideal, Strong, Moderate, Weak, or Disqualified. Works standalone or as a sub-agent.

↳  Score (1–5) + label

Ops & Reporting

GTM Alert Summarization

Consolidates Slack alerts (Google Ads, intent signals) and generates actioned vs. pending breakdowns. Cross-references alerts with account journey data. Filters non-ICP accounts and tags stakeholders automatically.

↳ Slack summary with action status

Account Intel

Account Research Summary

Real-time web research via Perplexity Sonar Pro: recent news, funding rounds, exec changes, strategic priorities, tech stack, and hiring trends. The external intelligence layer that complements your CRM data.

↳ Narrative research brief

For Sales

Sales Intel

Next Best Action

Analyzes all account data to answer: "What should I do next, and why?" Identifies buying signals, warning signals, and data gaps. Produces 3–5 prioritized actions each with What / Why / Who / How / Urgency.

↳ Structured action list + summary

Sales Intel

Multi-Threading Gap Analyzer

Audits engagement coverage across C-suite, VP, Director, Manager, and IC levels. Flags zero-engagement tiers and bottom-heavy patterns where IC activity far outweighs executive coverage.

↳ Seniority map + risk label

Sales Intel

Pre-Call Intelligence

Full sales kit ready in under 2 minutes before any meeting. Company overview, stakeholder engagement, recent signals, deal history, competitive landscape, and suggested talking points — all in one briefing doc.

↳ Briefing doc (6 sections)

Sales Intel

Daily Account Priority

Surfaces the top 10 accounts needing attention ranked by urgency. Each entry includes the specific reason (churn risk, upsell signal, competitor threat, champion change), a health score, tags, and a next action.

↳ Ranked list of 10 via Slack

Intent Intel

Competitive Displacement

Detects competitor users open to switching via a 4-signal chain: Alternatives search → your Profile viewed → direct Comparison → your Pricing viewed. Scores opportunity as Strong, Moderate, or Weak.

↳ Signal strength + talk track

Intent Intel

Competitive Landscape

Builds a full competitive intelligence map from G2 data. Buckets every competitor into Tier 1 (direct comparison or 3+ events), Tier 2 (1–2 events), or Tier 3 (casual browse). Flags formal evaluation patterns.

↳ Competitor table + threat assessment

Intent Intel

Category Expansion

Identifies adjacent product categories the account is researching on G2 beyond your core. Cross-references category browsing with Product Profile views. Outputs a Stack Map with cross-sell and partnership opportunities.

↳ Stack Map + cross-sell opportunities

Intent Intel

G2 Deal Story

Reconstructs a deal's story using only G2 intent data — from the first discovery moment through evaluation peaks, competitor research phases, to final decision signals. Shows exactly how G2 contributed to the win.

↳ Chronological narrative

For RevOps & Customer Success

Retention

G2 Churn Risk Assessment

Analyzes 13 G2 event types across 3 signal layers. Layer 1 Critical: Alternatives targeting your product. Layer 2 High: competitor Pricing & Reviews. Layer 3 Neutral: own profile views. Scores CRITICAL / HIGH / MEDIUM / LOW.

↳ Risk level + competitors + action

Account Intel

Product Activity

Maps every touchpoint the account has engaged with — product pages, LinkedIn and Google ads, G2 reviews — and shows which features or product areas they value most over any configurable time window.

↳ Touchpoint breakdown + feature map

Revenue Attr.

Deal Summary

Fetches all HubSpot deal data and produces a plain-language commercial history: deal amount, stage progression with timestamps, pipeline, owner, contract details, and associated contacts. Used standalone or as a sub-agent.

↳ Narrative deal summary

Platform

Agentic Property Columns

A meta-capability allowing any agent to publish its output as a column in your segment view. Agents become part of your data layer — deployable across Slack alerts, CRM workflows, segments, reports, and the public REST API.

↳ Cell value in segment table

Factors Blog
And infinitely more custom agents

Any GTM use case you can describe, Patrol can run. Use the built-in prompt framework to write your own agent in plain language and deploy it across Slack, CRM workflows, segment columns, reports or the API. No code required.

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FAQs on Scout by Factors.ai

Scout looks interesting, but we already use Clay, ChatGPT, and other AI tools. Why add another one?

This is one of the most common concerns raised across customers. The key difference is where the data lives. General tools like ChatGPT or Clay work on data you bring to them. Scout works on data Factors has already collected about your accounts, including website activity, CRM history, LinkedIn ad engagement, G2 intent signals, and more, without you having to export, clean, or paste anything. The goal isn't to replace those tools; it's to make the intelligence you've already built in Factors actionable without switching tabs.

Can Scout and agents push data back into our CRM (HubSpot / Salesforce) automatically?

Yes. Agent outputs like scores, tiers, summaries, and attribution values can be sent to HubSpot or Salesforce via Factors' native workflow triggers or through a webhook into Make.com or Clay. The typical flow is: agent runs on a trigger, the output is written as a custom property on the CRM record. For certain custom property types, confirm the field mapping with your CSM before building the workflow.

How does Scout's credit system work, and what happens when credits run out?

Scout and Agents run on a credit model. Most customers start with an initial credit grant to explore the features. Credits are consumed per agent run or Scout query, varying by the number of tools the agent calls and the length of the output. When credits are exhausted, the features pause. Credits can be topped up as a bulk purchase or on a recharge basis. For segment column agents, results are cached so revisiting an account doesn't re-run the agent. Monitor credit usage closely if you're running daily batch agents across large account lists.

Our sales team won't log into Factors daily. How do we get Scout's insights to them without changing their workflow?

This is exactly the problem Scout Patrol is designed to solve. Rather than requiring reps to check Factors, agents can push outputs directly to Slack, to the CRM as enriched properties reps already see in HubSpot or Salesforce, or via email. The key setup step is choosing the right deployment surface, whether that's a Slack alert, CRM workflow, or segment column, based on where your team actually works.

Let’s Scout for more pipeline
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