Factors.ai For Marketing Leaders

C-suite questioning marketing spend? We’ve got you.

Get complete visibility into the progress of your team’s goals and key metrics to easily identify pitfalls and pipeline opportunities.

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Trusted by 1000+ marketers across companies of all sizes.

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Your marketing spend is vanishing, and you don’t know why

You’re pouring thousands into LinkedIn Ads, Google Ads, email, events, and whatnot, yet can’t trace which channels are actually filling your funnel or moving ARR. Now your CXOs are pressing for proof, and every untracked click looks like wasted budget.

You Need A Platform That Can

Align sales and marketing

Show which channels and touchpoints actually bring revenue

Fast-track pipeline growth and deal closures

“Factors helped us identify a greater portion of our website traffic, gaining deeper prospect insights and engagement data. Automated workflows drive conversions, and ROI analysis fuels data-driven decisions.”

Prajak Kumar Das

Marketing Analytics Lead at Multiplier

Prove marketing impact
better with Factors

Identify ICP Traffic Uncover campaign ROI Measure performance Funnel reporting Analyze buyer behaviour Align GTM teams

Identify what actually resonates with your ICP

Measure ICP traffic on your website and ad campaigns to ensure your marketing efforts are reaching the right audience. End the “marketing sends us trash leads” accusations.

Improve paid marketing ROI

When you’re running ads, make sure they bring results. Leverage AdPilot to track and optimize your LinkedIn and Google ROI.

“ Initially, we were excited about AdPilot and the ability to control ad impressions at the account level. But now, Factors has become our go-to platform for managing all our paid activity in one place. The reporting has been super helpful—I can finally see how often accounts that converted saw our LinkedIn ads and use that to guide our strategy.

Pinja Dodik, Head of Marketing, Swarmia

Measure channel-wise performance

Get a clear view of how each paid and organic channels perform, and how they influence each other. Double down on what truly drives progression through the funnel.

“ With Factors.ai, we're no longer in the dark. The data consolidation is like magic, no more juggling multiple platforms. Our ABM campaigns and, thus, our outreach got a big big boost in performance. In short, it's our single source of truth

Anirhudh Sridharan, Lead Pipeline Marketing, Everstage

One view across the funnel

Segment accounts and track funnel from traffic to revenue; compare win rates, ACV, cycle length; and optimize proactively.

Find out what’s causing account drop-offs

Measure and compare activities of converted vs non-converted accounts across key touchpoints and refine your marketing strategies to bridge the gap.

Improve sales and marketing alignment

Track sales vs marketing engagement. Pass relevant accounts to sales for more targeted outreach, and show more ads to sales-ready accounts and stay top of mind.

Integrations

Integrations that won’t make you scream into a pillow.

Great GTM only works when your tools work together—CRM, ad platforms, G2, Slack, all of it. With Factors, integrations are quick, flexible, and sturdy.

Need something custom? Use webhooks, make.com, or just ask!
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Enterprise-
Grade Security

We keep your data and sanity intact. Factors is GDPR compliant, SOC 2 Type II certified, and ISO 27001 certified, so you can connect and scale with total confidence.

GDPR
Compliant

ISO 27001

SOCII Type 2

Run marketing like a revenue-generating machine with Factors

Speak to our team today