The ABM Playbook Behind $50K-to-$1M+ Deals
In this session, Alexander Goodwin of Fingerprint breaks down how his team runs ABM across account tiers: from whale accounts worth $1M+ to scaled programs starting at $50K. He'll cover account planning, personalized outreach, organic LinkedIn as a category-building channel, and where AI fits into the workflow. Join us for a practical look at what a real tiered ABM motion looks like in practice.
August 5, 2026
10:00 AM ET
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What you’ll takeaway:
- How to structure ABM across account tiers — from whale accounts to scaled, one-to-many programs
- How to turn account plans into personalized landing pages and ads that call out specific accounts and pain points
- What it takes to prepare a buying committee for expansion once a deal closes
- Why organic LinkedIn is a category-building channel, not just a nice-to-have
- Where AI fits into ABM workflows today — and what it's unlocked that wasn't possible a year ago
Meet the Speakers
Praveen Das
Co-founder at Factors
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Alexander Goodwin
Director of Demand Generation, Fingerprint
LinkedIn Marketing Partner
GDPR & SOC2 Type II
Factors +LinkedIn = Marketing Magic
Schedule a personalized demo or sign up to get started for free
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