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#1 Website Visitor Identification Tool

Identify up to 27% more website visitors than Clearbit
Track visitor behaviour and firmographics
Don't break your bank! Our plans start at $99/month
See how Factors can help
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3 reasons to choose Factors.ai over Clearbit

Identify upto 64% of visitors

Rigorous comparative testing across visitor identification tools reveals that Factors.ai's IP-look-up delivers consistently better data quality. What does this mean for you? Up to 27% more visitors were identified than the closest alternative.

#2 Cost-effective pricing plans

Our pricing plans are designed to deliver the most bang for the buck for small to mid-market teams. Rest assured, we provide the most cost-effective deals without compromise.

#3 Advanced analytics & attribution

Most visitor identification tools track high-level metrics like page views and session duration. Factors delivers granular analytics including button clicks, scroll depth, source, account timelines, path analysis, attribution, and more.

Don't just take our word for it

"Factors' advanced analytics combined with visitor identification allows us to build a complete understanding of the account journey including the dark funnel. We are now able to plan our marketing campaigns and content efforts with clear visibility into what is driving conversions and pipeline."

Aquibur Rahman

CEO, Mailmodo

Know Your Visitors, Drive More Pipeline

Identify visitors, analyze behavior & drive conversions — effortlessly


Identify Who's Visiting Your Website

Identify the names and characteristics of companies visiting your site. See how visitors engage with website content to uncover high-intent leads


Qualify & Target High-Intent Leads

Analyze visitor actions with behavioral and firmographic filters & breakdowns. Qualify & target high-intent leads while the iron is still hot.



Optimize Performance, Drive ROI

Along with identifying visitors, unlock a suite of account analytics, revenue attribution & journey mapping tools that integrate with ads, website & CRM

Sales Folk & Marketers Love Factors. Here's Why.

Identify accounts, generate leads, and close deals

For Sales


Your visitors are far more likely to buy than those who are yet to hear of you. Prevent revenue from slipping away.

to the sale

Reaching out to leads first improves your odds of closing the deal. Act instantly when prospects land on your site and beat competitors to the sale.

sales pitches
that convert

See what content your leads engage with most to anticipate buyer needs and personalize sales pitches.

For Marketers

your sales

Get started with Factors in minutes to generate quality, high-intent leads for your Sales team


See what channels drive traffic, scale the right campaigns, and close the gap between impression & revenue.

that works

See how companies engage with content on your website and optimize for topics that resonates most

Frequently Asked Questions?
to help you make the switch to Factors

Why Factors over Leadfeeder?

Factors.ai delivers the most accurate IP-matching in the industry with a whopping average match rate of 64%. This means nearly 30% more matches than the nearest competitor.

We’re also one of the most cost-effective de-anonymization solutions in the industry with plans starting as low as $99/month.

Additionally, our complementary suite of account analytics, attribution, and journey mapping creates a unified ecosystem for all your ABM analytics needs.

How does pricing work?

Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or companies we identify. Here's a breakdown

1. 500 Accounts Identified - $99
2. 1000 Accounts Identified - $149
3. 5000 Accounts Identified - $499
4. More than 5000 Accounts Identified- Get a custom quote by requesting for a demo.

Can Factors identify remote workers?

Yes — to a certain extent. We use multiple commercially available databases and combine that with our proprietary first party data to match remote users accurately to their company accounts

Is Factors Privacy Compliant?

Yes. Factors is absolutely compliant with your privacy requirements across GDPR, CCPA, and PECR. We're also SOC2 Type II certified: ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and privacy.

I use a marketing automation tool and Google Analytics. Why do I need Factors.ai?

Most marketing automation and web analytics tools capture only 2%-5% of users who visit your website as most users do not identify themselves. Factors.ai helps  identify visitors that such tools miss with IP-matching technology. We also factor-in firmographic features such as industry, location, headcount, revenue to empower granular analysis.

Still on the Edge?
Experience your full marketing potential, first-hand!

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