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Modern B2B marketing doesn’t live in silos. The buyers you’re targeting don’t move in linear funnels, and your GTM team shouldn’t be working with disconnected tools and disjointed strategies.
That’s where this partnership comes in.
TripleDart, a performance-driven B2B growth team, and Factors.ai, an all-in-one B2B demand generation platform, have joined forces to bring marketing and revenue teams a smarter way to run campaigns, reach the right accounts, and measure what actually drives pipeline.
This partnership combines TripleDart’s campaign execution expertise with Factors’ AdPilot, Google ABM, and AI-powered insights to help teams:
- Identify high-intent accounts in real time
- Run ABM campaigns across LinkedIn and Google Ads
- Automate outreach based on buying behavior
- Attribute pipeline to real revenue signals, not just clicks
Better Together: Here’s what this partnership unlocks
The TripleDart × Factors.ai partnership is more than a tech + agency arrangement, it’s a tightly aligned collaboration where both teams work as an extension of your GTM motion.
By combining capabilities, the partnership enables:
- Smarter Execution
TripleDart uses real-time buyer signals from Factors.ai to plan, build, and run ABM campaigns with greater precision. - Always-On Campaign Orchestration
With Factors' AdPilot and CRM integrations, accounts move seamlessly between awareness, consideration, and decision-stage campaigns, across both LinkedIn and Google Ads. - Performance Attribution Without the Gaps
Factors’ view-through attribution and LinkedIn CAPI integration ensures even non-click interactions are measured, so you never lose visibility on what’s working. - One Team. One Platform. One Outcome.
From audience targeting to campaign setup to pipeline attribution, both teams are working together to help you generate more qualified pipeline, faster.
Exclusive access to AdPilot: Run better ads for LinkedIn
TripleDart clients now get access to Factors’ Growth Plan and AdPilot, a powerful suite of features designed to improve targeting, efficiency, and ROI on paid campaigns.
Here’s how AdPilot helps orchestrate high-performing B2B campaigns:
1. Audience Builder
Use Audience Builder to target the accounts that matter most:
- Discover and qualify anonymous accounts interacting with your brand
- Segment high-intent accounts based on engagement across channels
- Seamlessly sync target accounts with your LinkedIn and Google Ads audiences
“Factors’ Audience Sync allowed us to tailor LinkedIn Ads to each stage of the customer journey. Awareness-stage users received educational content, while engaged users got personalized, actionable insights, ensuring precise targeting and effective engagement.”
- Shane Poyar, Growth and Mark Ops Manager at Descope
2. Smart Reach
Prevent uneven ad distribution with greater control over your budget:
- Maximize reach per dollar by managing impressions and clicks per account
- Ensure balanced exposure across target accounts
- Reduce waste from over-served audiences
3. Campaign Automation
Let buying signals drive execution:
- Use intent signals from sources like G2, your CRM, and website to trigger campaigns
- Reallocate impressions dynamically to priority accounts
- Accelerate deal closures by expanding reach when engagement is high
4. True ROI with View-Through Attribution + LinkedIn CAPI
Only 0.5% of your audience will click or fill out a form. But that doesn’t mean the other 99.5% didn’t see your ad.
- Measure LinkedIn’s influence through view-through attribution
- Feed complete conversion data into LinkedIn via Conversion API
- Bypass third-party cookies and track performance with first-party accuracy
AdPilot in Action
Case Study: Descope
Descope is a no-code, drag-and-drop platform for customer authentication and identity management. It enables enterprises and SMBs to customize user journeys with a product-led and sales-assist GTM approach.
The Challenge:
Their key challenge was long sales cycles with limited visibility into buyer journeys. They struggled to track user activity across platforms, identify key touchpoints, and focus efforts on what worked.
- Lack of visibility:
Descope wanted an understanding of users visiting their website, docs, and engaging off-platform on G2 or LinkedIn. - Manual ad targeting:
Reliance on manual list uploads led to missed engagement opportunities. In addition to this, their targeting also suffered due to a lack of real-time actions. - Wasted ad spend:
92% of accounts saw fewer than 100 ad impressions per month, while a few large accounts consumed most of the budget. - Fragmented reporting:
Descope’s team relied on spreadsheets and agencies for reporting, which slowed processes and limited insights.
The Solution:
Descope integrated Factors into their product-led and sales-assist strategy, driving key improvements:
- Full buyer journey visibility:
Sales teams now track account behavior and receive alerts when prospects show high intent. - Smarter ad targeting:
Factors’ Audience Sync tailored LinkedIn Ads to each customer journey stage, delivering relevant content and driving engagement. - Optimized ad spend:
Smart Reach helped distribute ~140k (25%) ad impressions across more accounts. - Clear channel performance insights:
Descope discovered LinkedIn Ads' impact beyond clicks, unlocking new opportunities. - First-party data adoption:
With the LinkedIn Conversions API (CAPI), Descope moved away from 3rd-party cookies to engage genuinely interested users.
➡️ Learn how you can boost your LinkedIn Ads ROI. Get in touch with us and Book a Demo!
We’ve got Google ABM, too
In addition to LinkedIn, Factors also enables ABM precision across Google Ads:
- Run targeted Google Display Ads for mid- and bottom-funnel engagement
- Sync high-intent accounts from your CRM, website, and G2 directly into Google
- Retarget accounts with messaging tailored to their buying stage
TripleDart uses this to orchestrate cohesive, cross-channel ABM campaigns that drive higher engagement and conversions.
Final Word: We’ve built this partnership for pipeline growth
TripleDart X Factors.ai is an integrated partnership that helps GTM teams:
- Eliminate guesswork
- Align paid campaigns with actual buyer behavior
- Optimize every stage of the journey, from discovery to closed-won
- Scale with a unified strategy and platform
If you're ready to build a high-performing demand generation engine that runs smarter, not harder, this partnership gives you everything you need to succeed.
Let’s run campaigns that convert, and build a GTM that performs.
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