Factors.ai vs Clearbit (Breeze Intelligence): which is the better GTM platform?

TL;DR

• Clearbit no longer exists as a standalone product. It's now Breeze Intelligence, a HubSpot-only add-on that starts at roughly $20,000/year and requires an active paid HubSpot subscription.
• Factors.ai is a full-stack ABM and GTM platform that covers account identification, multi-source intent, LinkedIn and Google ad activation, multi-touch attribution, and AI-led pipeline intelligence, without locking you into a single CRM ecosystem.
• If you're on HubSpot and only need data enrichment, Breeze Intelligence works. If you need GTM orchestration, ad activation, and attribution across your entire funnel, Factors.ai is built for that job.
• Clearbit's post-acquisition pricing model is opaque, credit-based, and penalizes unused credits (no rollover). Factors.ai offers transparent, tiered pricing with a free plan and a 14-day trial.
• Factors.ai holds a 4.5/5 on G2 across 183 reviews, with users consistently citing its LinkedIn attribution, multi-channel insights, and responsive customer support as standout strengths.
• For B2B teams running ABM across LinkedIn, Google, and CRM workflows, Factors.ai replaces several point tools at once. Clearbit never got there, and Breeze Intelligence doesn't either.

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You searched ‘Clearbit alternatives’... welcome to the club, you're not alone.

Since HubSpot acquired Clearbit in late 2023, rebranded it as Breeze Intelligence, and sunset every free tool it ever offered (the Weekly Visitor Report, TAM Calculator, Connect, and the Logo API, all gone by December 2025), a lot of GTM teams have been asking the same question: WHAT NOW?

The Reddit verdict was pretty… unforgiving. A user on r/GrowthHacking put it plainly: "Endpoints disappearing, prices going up, slower support, and you can't even sign up for an account." The r/b2bmarketing thread complaints aren't much kinder. When a product you relied on gets absorbed into a $20,000/year ecosystem you didn't sign up for, you have to start looking around.

That's where Factors.ai comes in. And if you're evaluating it as a Clearbit competitor or replacement, this guide will give you a clean, honest view of how the two platforms compare: features, pricing, intent depth, analytics, compliance, and support. No fluff. No filler.

What Clearbit used to be (and what it is now)

Clearbit built its reputation as the go-to B2B data enrichment platform for developers, RevOps teams, and growth marketers. Feed it an email or domain, and it returned 100+ firmographic, demographic, and technographic attributes pulled from 250+ sources. Companies like Asana, Segment, and Intercom ran their lead enrichment on it.

That was the old Clearbit.

HubSpot acquired Clearbit in December 2023 and rebranded it as Breeze Intelligence, announced at Inbound 2024. The product shifted from a standalone enrichment platform to a HubSpot add-on. Every free tool was sunset. The standalone Clearbit APIs were deprecated, and the pricing migrated to the HubSpot Credits system tied to HubSpot subscriptions.

As of Fall 2025, basic contact and company enrichment is now free with all HubSpot Starter+ Core Seats, and form shortening is also free since September 2025. Advanced features like Buyer Intent and Smart Properties still consume credits from a monthly pool that resets with no rollover.

Here's the catch: if you aren't already a HubSpot customer, Clearbit no longer exists for you. The acquisition didn't just rebrand it… it locked it behind an ecosystem wall.

Teams on Salesforce, Pipedrive, or homegrown stacks have no path forward on Clearbit without adopting HubSpot. Practitioners in the r/sales and RevOps communities cite this as the dealbreaker, and frankly, it's hard to argue with them.

What Factors.ai actually does (and why it's a different category)

Factors.ai isn't a data enrichment tool with aspirations. It's a full-stack ABM and GTM platform built specifically for B2B teams that need to connect website intelligence, intent signals, ad activation, and revenue attribution into one coordinated system.

The platform sits between your traffic and your pipeline, making sure neither stays anonymous for long.

Here's what it's built around:

• Account identification at scale. Factors identifies up to 75% of companies visiting your website using a waterfall enrichment model that pulls from Snitcher, Clearbit, 6sense, Demandbase, and other providers. That coverage rate is significantly higher than Clearbit's legacy Reveal product, and it includes 30% person-level identification through RB2B.
• Multi-source intent signals. Factors combines first-party signals (website activity, form interactions, CRM engagement), second-party signals (LinkedIn Ads, paid search, G2 Buyer Intent), and third-party intent data from Bombora to score accounts in real time.
• LinkedIn AdPilot and Google AdPilot. This is where Factors pulls faaaar ahead of a pure enrichment tool. AdPilot activates intent data across LinkedIn and Google automatically: syncing high-intent audiences, controlling impression frequency, feeding conversion signals back to the ad platforms via CAPI, and running view-through attribution to prove which campaigns actually moved pipeline.
• Multi-touch attribution. Factors maps every touchpoint from anonymous first visit to closed deal across web, ads, CRM, and product activity, attributing pipeline and revenue to the right sources.
• Scout AI agents. An AI layer that automates account research, buying-group mapping, closed-lost reactivation, post-meeting tracking, and SDR alerts, all without requiring manual intervention.

Clearbit (now Breeze Intelligence) does data enrichment inside HubSpot. Factors.ai does enrichment plus everything that happens after you know who's on your website. That's the gap.

Factors.ai vs Clearbit: feature comparison

Factors.ai vs Clearbit: pricing

Here's where things get genuinely interesting (and where Clearbit's post-acquisition story gets a little uncomfortable).

Factors.ai pricing

Factors.ai uses a tiered model that scales with how much of your GTM motion you want to automate.

A 14-day trial is available on request across paid plans. There's no credit burn, no rollover anxiety, and no mandatory CRM bundle.

Optional GTM Engineering Services are available as an add-on for teams that want Factors to design and run their full RevOps workflow. This includes custom ICP modeling, SDR enablement, enrichment setup, buying-group mapping, and ongoing optimization.

Clearbit pricing 

Clearbit pricing now runs through HubSpot as Breeze Intelligence, combining paid HubSpot plans with HubSpot Credits for buyer intent, AI features, and total cost planning.

The way it works: your bill always has two moving parts: your HubSpot subscription (Starter, Pro, or Enterprise) and your HubSpot Credits usage. Credits reset monthly with no rollover. Unused credits are simply lost. For teams with irregular outbound, 25-40% of paid capacity can be wasted. Combined with the mandatory HubSpot stack, total waste compounds.

Mid-market teams on HubSpot Professional typically pay between $1,200 and $4,000+ per month when combining the platform subscription with HubSpot Credits usage. Clearbit is now Breeze Intelligence inside HubSpot, starting at roughly $20,000/year. The free era is definitively over.

Most contracts run on annual commitments, which means you typically can't cancel mid-year. Early termination usually comes with penalties, and unused credits won't be refunded.

Pricing verdict

Clearbit's pricing model was already complex before the acquisition. Post-HubSpot, it's even more opaque, penalizes teams for unused capacity, and locks out anyone not already running HubSpot at a significant spend level.

Factors.ai's pricing is structured to grow alongside your GTM motion, with each tier unlocking progressively more automation. The free plan is a genuine entry point, not a lead magnet with crippled features.

Factors.ai vs Clearbit: intent signals and account intelligence

This is where the comparison tilts most clearly.

Clearbit (even before the acquisition) was always a data enrichment play. You gave it an email or domain and got back firmographic data. Strong for enriching CRM records. Not built for detecting real-time buying intent or activating that intent across campaigns.

Factors.ai treats intent as an operating system.

How Factors.ai handles intent

The platform aggregates signals across three layers:

First-party intent covers everything that happens on your own properties: website visits and page depth, form interactions and abandoned forms, product usage signals, and CRM engagement history.

Second-party intent includes LinkedIn Ads engagement (impressions, clicks, reactions), LinkedIn organic engagement, G2 Buyer Intent (companies researching your category on G2), and paid search interactions across Google and Bing.

Third-party intent taps Bombora's company-level intent feed, surfacing accounts researching topics relevant to your product across thousands of third-party sites.

All three layers are unified at the account level, scored against your ICP, and segmented by funnel stage and engagement intensity. Scout AI agents monitor changes in account activity and alert sales teams when intent spikes.

How Breeze Intelligence handles intent

Advanced features like Buyer Intent use IP intelligence to identify visiting companies. That's company-level visitor identification with basic intent signals. There's no integration with G2 intent, no Bombora overlay, no cross-channel signal synthesis. Buyer Intent is an add-on that consumes HubSpot Credits, and it's limited to the HubSpot ecosystem.

For teams running ABM, that's a material difference. Knowing someone visited your website is a starting point. Knowing they also checked your G2 page, clicked your LinkedIn ad twice, and had a CRM deal stall three months ago is a buying signal worth acting on.

Factors.ai vs Clearbit: ad activation

Clearbit never offered native ad activation. Breeze Intelligence doesn't either. You could use Clearbit data to build audiences inside LinkedIn or Google, but that was a manual workflow with no feedback loop.

Factors.ai built this natively.

LinkedIn AdPilot

AdPilot connects your intent data directly to your LinkedIn campaigns, removing the manual audience-building step entirely.

• Automatically syncs high-intent accounts to LinkedIn based on ICP fit, funnel stage, and engagement signals
• Controls impression frequency at the account level (so your SDR's target account doesn't see your ad 47 times before they've been contacted)
• Sends enriched conversion data back to LinkedIn via CAPI, including offline conversions from CRM and SDR activity, so LinkedIn's algorithm optimizes toward accounts that actually convert
• Tracks view-through attribution to measure pipeline influence from ad impressions, not just clicks

Google AdPilot

The same logic applies to Google Ads. Factors syncs intent-informed audiences to Google, feeds CAPI conversion data back for smarter bidding, and keeps audiences refreshed daily.

Why this matters for Clearbit users specifically

Many teams used Clearbit data to manually enrich their CRM and then (separately, manually) build ad audiences from that enriched data. Factors.ai closes that loop. The enrichment, the intent scoring, the audience sync, and the attribution all happen within one connected system.

You're not duct-taping three tools together anymore. (Duh.)

Factors.ai vs Clearbit: CRM integration and pipeline mapping

Factors.ai CRM integration

Factors.ai offers bi-directional CRM integration with HubSpot, Salesforce, Marketo, and Zoho. "Bi-directional" here means something specific: Factors doesn't just push data into your CRM. It reads data from your CRM to make better decisions about which accounts to target and activate.

For example, a deal that went stale six months ago can trigger Scout to monitor that account's website activity and alert the rep when it returns. An account that just hit SQL in Salesforce can automatically get added to a LinkedIn retargeting audience. That pull-and-push architecture is what makes the pipeline mapping genuinely useful.

Key integration capabilities include:

• Customer journey view that combines web visits, ad clicks, CRM stages, and product usage into one account-level timeline
• Funnel milestone tracking from MQL to Closed Won, with attribution mapped back to the campaigns that drove progression
• Automated CRM alerts when accounts cross key engagement thresholds
• Multi-source enrichment via Clearbit, 6sense, Demandbase, and Apollo for deeper firmographic context

Clearbit (Breeze Intelligence) CRM integration

Clearbit's standalone API was deprecated for new non-HubSpot customers after the acquisition. If your CRM is Salesforce, Pipedrive, or anything other than HubSpot, you no longer have a path forward with Clearbit. The integration story is a one-note song: HubSpot.

Within HubSpot, the integration is seamless. Breeze Intelligence enriches records automatically, keeps fields updated monthly, and feeds buyer intent signals into HubSpot workflows. If you're an all-in HubSpot shop, this works well.

Factors.ai vs Clearbit: analytics and attribution

Enrichment data tells you who visited. Attribution tells you why they bought, and which of your campaigns actually caused it.

Clearbit was always enrichment-first. Multi-touch attribution was never part of the product, and Breeze Intelligence doesn't change that.

What does Factors.ai's analytics cover?

Factors was built analytics-first. The attribution engine connects every touchpoint from anonymous visit to closed revenue across web, ads, CRM, and product data.

For teams that need to prove marketing ROI to a CMO or a board, Factors.ai gives you the evidence. Clearbit gives you the contact data. They're solving different problems.

What are users saying about Factors.ai and Clearbit?

Factors.ai on G2 (4.5/5 across 183 reviews)

One senior growth marketer wrote: "Factors.AI is more cost-effective and has a much easier interface compared to other tools like Leadfeeder, which I used for over 2 years. What really stands out is the ability to segregate data at both the Contact and Account levels. Factors.AI helps identify accounts acquired through LinkedIn Ads with far better clarity, something I haven't seen in other tools."

A verified mid-market user noted: "I really value Factors.AI's ability to unify website visitor data and identify high-intent accounts in real time. The platform makes it easy to see which companies are engaging with our website, and it seamlessly syncs valuable insights to tools like HubSpot. Their customer support is very helpful and responsive."

An enterprise engineer added: "It brings together product usage, website behavior, and CRM data into a single, actionable view, making it much easier to identify high-intent accounts, prioritize sales efforts, and align marketing with revenue goals. The real-time dashboards, clean UI, and strong integrations help teams move from data to decisions quickly."

Clearbit/ Breeze Intelligence on G2 and Reddit

Users consistently praised Clearbit's firmographic data quality for larger companies. The post-acquisition picture is more mixed. One G2 reviewer wrote: "Clearbit has gone through a number of UX changes recently, and not all have been for the better. Their credit-based system is fairly unintuitive, and our team has found that the names and titles from a data enrichment standpoint aren't terribly useful for our audience."

On Reddit, one user on r/GrowthHacking summarized the sentiment: "Endpoints disappearing, prices going up, slower support, and you can't even sign up for an account." Another complaint across r/b2bmarketing: HubSpot's visitor identification now focuses on existing contacts rather than surfacing all visiting companies, a real downgrade from the old Weekly Visitor Report that prospecting teams relied on daily.

G2 reviewers also note that Clearbit can be expensive for smaller teams, and some advanced enrichment features are locked behind higher-tier plans.

Factors.ai vs Clearbit: compliance and security

Both platforms meet core enterprise compliance requirements, but there are meaningful differences in certification depth and flexibility.

Factors.ai holds its own ISO 27001 certification through GCP infrastructure, alongside SOC 2 Type II, GDPR, and CCPA compliance. For enterprise teams going through procurement, the compliance stack is clean and well-documented.

Breeze Intelligence inherits HubSpot's compliance posture, which is solid. The consideration for security-conscious buyers is less about certifications and more about data governance: all your enrichment data now lives inside HubSpot's ecosystem, governed by HubSpot's terms, accessible only through HubSpot's tooling.

Factors.ai vs Clearbit: onboarding and support

Factors.ai

Factors.ai runs a white-glove onboarding model on all paid plans. The setup is built around your ICP, your funnel stages, and your current GTM workflows, not a generic checklist.

What's included:

• Dedicated Customer Success Manager on all paid plans
• Personalized Slack channel for direct, real-time support
• Regular review calls for workflow optimization and strategy alignment
• GTM Engineering Services as an optional add-on, covering custom ICP modeling, enrichment setup, SDR enablement, and RevOps automation
• Structured documentation and training for ongoing team adoption

For teams that don't have a dedicated RevOps function, GTM Engineering Services fill that gap without requiring a new hire.

Clearbit (Breeze Intelligence)

Support for Clearbit now follows HubSpot's standard model: Starter gets basic email/chat support and community access; Professional and Enterprise get phone support and a Customer Success Manager. One user described the experience candidly: "We had two hurricanes hit us in Florida and I was locked out of my account on all devices. Because I only had the Starter package, I couldn't call support."

Some users mention trouble reaching the sales team for demos and questions, indicating gaps in service. For teams that aren't on higher-tier HubSpot plans, the support experience can feel thin.

When to choose Factors.ai vs Clearbit (Breeze Intelligence)

Factors.ai vs Clearbit: The final verdict

Clearbit was a great product for what it was: a developer-friendly enrichment layer that helped B2B teams enrich CRM records and identify website visitors at the company level. That product no longer exists. Breeze Intelligence is its HubSpot-only successor, and it serves a specific audience well: enterprise HubSpot shops that want native enrichment baked into their CRM workflows without additional tooling.

For everyone else, especially teams that need intent data across multiple sources, native ad activation across LinkedIn and Google, multi-touch attribution, and CRM flexibility beyond HubSpot, Breeze Intelligence isn't the answer.

Factors.ai is built for that exact motion. It doesn't just tell you who's on your website. It tells you who's in-market, which campaigns influenced them, when to activate your ads, and how to attribute the revenue that follows. For GTM teams that measure success in pipeline and not just enriched records, that's a faaaar more useful system to work from.

The teams that win in ABM aren't the ones with the cleanest data. They're the ones who activate that data faster and more precisely than anyone else. Factors.ai is built for that fight.

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FAQs for Factors.ai vs Clearbit

Q1. Is Clearbit still a standalone product in 2026?

No. Clearbit was acquired by HubSpot in late 2023 and fully rebranded as Breeze Intelligence by 2024. All standalone Clearbit tools, including Connect, the Weekly Visitor Report, the TAM Calculator, and the Logo API, were sunset by December 2025. You now need a paid HubSpot subscription to access any of its features.

Q2. What are the main Clearbit alternatives for teams not using HubSpot?

If you're on Salesforce, Pipedrive, or another CRM, your main options include Factors.ai (for full-stack GTM and ABM), Apollo.io (for enrichment plus outbound), Clay (for custom enrichment workflows), ZoomInfo (for enterprise sales intelligence), and Cognism (for EMEA-heavy TAMs). The right choice depends on whether you need just enrichment or a broader ABM platform.

Q3. How does Factors.ai's visitor identification compare to Clearbit Reveal?

Factors.ai identifies up to 75% of companies visiting your website using waterfall enrichment across multiple providers (Snitcher, 6sense, Demandbase, Clearbit data, and others). It also includes 30% person-level identification via RB2B. Clearbit Reveal, as it existed, reached around 20-40% coverage at the company level and didn't offer person-level identification. Breeze Intelligence's buyer intent feature now focuses primarily on existing CRM contacts rather than surfacing all visiting companies.

Q4. What is Clearbit pricing in 2026?

Clearbit's pricing now runs entirely through HubSpot as Breeze Intelligence. Basic enrichment is free with HubSpot Starter+ Core Seats, but advanced features (Buyer Intent, Smart Properties) consume HubSpot Credits from a monthly pool that resets without rollover. Mid-market teams on HubSpot Professional typically pay $1,200 to $4,000+ per month when combining the subscription with credit usage. Full platform access starts at around $20,000/year.

Q5. Does Factors.ai replace Clearbit for data enrichment?

Factors.ai includes multi-source contact and account enrichment as part of its platform, pulling from Clearbit, 6sense, Demandbase, and Apollo. For teams that used Clearbit purely for enriching CRM records, Factors handles that function while adding intent scoring, ad activation, attribution, and AI agents on top. If pure enrichment is all you need and you're already on HubSpot, Breeze Intelligence may be sufficient.

Q6. How does Factors.ai handle LinkedIn ad activation?

Factors.ai's LinkedIn AdPilot is a native integration that connects intent data directly to your LinkedIn campaigns. It automatically builds and refreshes LinkedIn audiences based on ICP fit, funnel stage, and engagement signals. It controls impression frequency at the account level, sends conversion data back to LinkedIn via CAPI (including offline CRM conversions), and provides view-through attribution to measure pipeline influence from ad impressions, not just clicks.

Q7. Is Factors.ai SOC 2 and ISO 27001 certified?

Yes. Factors.ai holds SOC 2 Type II certification and ISO 27001 certification through its Google Cloud Platform infrastructure, alongside GDPR and CCPA compliance. Data Processing Agreements are available for enterprise customers. Clearbit (Breeze Intelligence) operates under HubSpot's compliance framework, which includes SOC 2 but not an independent ISO 27001 certification.

Q8. Can Factors.ai work alongside HubSpot?

Yes. Factors.ai integrates natively with HubSpot in both directions: reading CRM data to inform intent scoring and audience activation, and writing enriched account intelligence back into HubSpot records. HubSpot users on Factors.ai get the enrichment and intent depth of the Factors platform without having to choose between tools.

Q9. What does Factors.ai's free plan include?

Factors.ai's free plan identifies up to 200 companies per month, supports up to 3 seats, and includes company identification, customer journey timelines, starter dashboards, and integrations with Slack and website tracking. It's a functional entry point for early-stage teams, not a crippled demo. Paid plans start with a 14-day trial available on request.

Q10. Who should choose Clearbit (Breeze Intelligence) over Factors.ai?

Breeze Intelligence makes sense if you're already an enterprise HubSpot customer that needs native enrichment baked into your CRM workflows, your primary need is keeping contact records fresh with firmographic data, and you don't need ad activation, multi-touch attribution, or cross-CRM flexibility. If those conditions are true, Breeze Intelligence delivers solid enrichment quality without adding another integration. For everything else, Factors.ai covers significantly more ground.