What Are The Two Types Of Remarketing You Can Use on Google Display Ads?

11 min read

What Are The Two Types Of Remarketing You Can Use on Google Display Ads?

Learn the key differences between standard and dynamic remarketing in Google Display Ads. Find out which strategy best suits your B2B marketing goals and how to maximize ad effectiveness for increased conversions.

Written by

Edited by

Summarize this article

In this Blog

Heading 2

above

Feature	Standard Remarketing	Dynamic Remarketing
Ad Content	Pre-defined ad variations targeting all previous visitors	Personalized ads based on individual user behavior
Setup Complexity	Easy to set up with minimal configuration	More complex; requires detailed tracking and feed setup
Target Audience	Targets all website visitors, including existing customers	Targets users interested in specific products/services
Ad Relevance	Less relevant; may show ads to users who have already converted	Highly relevant; displays products users have shown interest in
Engagement	Moderate engagement relies on broad targeting	Higher engagement; personalized ads capture user attention
Conversion Rates	Generally lower due to a less targeted approach	Higher conversion rates by targeting high-intent users
Ad Formats	Offers text, image, and video ads	Uses dynamic elements like product images and descriptions
Ad Fatigue	Lower risk of ad fatigue	Higher risk if ads mix and match poorly
Control Over Ad Copy	More control over how ads are presented	Limited control; dynamic elements may vary in presentation
Setup Time	Quick to implement	Time-consuming and requires ongoing management

below

See Factors in  action today.

No Credit Card required

GDPR & SOC2 Type II

30-min Onboarding

Book a Demo Now

See Factors in action

No Credit Card required

GDPR & SOC2 Type II

30-min Onboarding

Book a Demo

See how Factors can 2x your ROI

Boost your LinkedIn ROI in no time using data-driven insights

Try AdPilot Today

Sales workflow guide: Let buyers tell you when they are ready

Comparison Blogs

11 min read

February 10, 2026

Sales workflow guide: Let buyers tell you when they are ready

Buyers now control the research process. Build sales workflows that detect buying signals in real-time and reach out when timing actually matters.

LLM vs. AI vs. GPT: Let’s Clear the Air (And The Alphabet Soup)

Confused by AI vs. LLM vs. GPT? This jargon-free guide for B2B marketers breaks down the differences, so you can pick the right tools and write prompts that actually work.

Subiksha Gopalakrishnan

Position-Based Attribution Model: Definition and Guide

Comparison Blogs

11 min read

February 5, 2026

Position-Based Attribution Model: Definition and Guide

Read about what a position-based attribution model is, how it works, and how it compares to last-touch and full-funnel attribution methods in multi-channel marketing.

Vrushti Oza

See Factors in action.

Schedule a personalized demo or sign up to get started for free

Book a Demo Now

Try for free

LinkedIn Marketing Partner

GDPR & SOC2 Type II