Automate buying signals into pipeline
Engage prospects, grow pipeline & measure true ROI
Capture cross-channel intent signals, empower repeatable GTM playbooks, and activate LinkedIn campaigns that actually work — only with Factors.
GDPR & SOC2 Type II
4.6/5 G2 Rating
Trusted by 500+ GTM teams
See How It Works
You’ll 2x your results with Factors. Here’s how.
Intent Capture
Capture intent signals in one place
Identify up to 64% of your website traffic with IP lookup
Capture intent signals from website, CRM, MAP, LinkedIn & G2
Import intent data from Gartner, TrustRadius & more
Workflow Automations
Build repeatable GTM playbooks
Address your team’s unique needs with automation for everyday workflows
Activate alerts, enrichments, email outreach, and anything else you can dream of
Leverage pre-built workflows for common automations across CRM, MAPs, etc.
See Factors in action
Chat with a product expert today
Account Intelligence
Segment, score, and activate accounts
Build segments based on firmographics & engagement data
Prioritize sales-ready accounts with engagement scoring
Stay on top of GTM with full-funnel analytics & attribution
Linkedin AdPilot
Maximize ROI from LinkedIn Ads
Eliminate lopsided ad distribution and undue ad costs with frequency capping
Measure LinkedIn’s true impact and 2x your ROI with view-through attribution
Run intent-based campaigns and optimize ad performance with CAPI
What customers have to say
Connect Factors with your marketing tech stack
Loved across go-to-market teams
Explore function-specific features and use-cases
For Marketing
Build better audiences, execute intent-based campaigns, and drive marketing ROI.
For Sales
Identify in-market accounts, automate prospecting, and turn signals into sales.
Safety & Security
Secure by design, your data is yours alone