LinkedIn Benchmarks for B2B | Insights from 100+ Marketing Teams
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Precision GTM: How to Focus on Accounts That Actually Buy

Most B2B teams are busy—but not effective. Learn the framework to stop chasing cold accounts and start closing warm ones.

March 10, 2026
10:30 AM IST
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Factors Blog
Factors Blog

What you’ll takeaway:

  • Why 95% of your prospecting effort is wasted—and how to fix it
  • The Precision GTM framework: Identify → Enrich → Activate → Measure
  • How to find and engage all 11+ decision-makers in today's buying committees
  • Coordinating sales outreach with ABM ads on the same accounts
  • A real walkthrough: from high-intent identification to closed deal

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Meet the Speakers

Abhai Singh

Head of Sales Solution, India, LinkedIn

Srikrishna Swaminathan

Co-founder & CEO, Factors.ai