You are running LinkedIn ads for your design company, aiming to capture the attention of marketing leaders, brand managers, and business owners. Some accounts have already shown buying intent—they’ve visited your website, viewed your portfolio, or requested a consultation. But instead of targeting these high-value prospects, your ads scatter randomly across your audience. High-value accounts might not see your ads enough, while low-intent leads drain your budget.The result?Wasted ad spend.Declining engagement.Missed opportunities to secure creative partnerships.But there’s a solution: frequency capping, a strategy that prioritizes high-value accounts and maximizes your ad budget. By setting limits on how often accounts see your ads, you can focus on those most likely to convert. This strategy is especially useful for design companies targeting businesses and brands in need of creative expertise.

What Is Frequency Capping in LinkedIn Ads for Design Companies?

Frequency capping in LinkedIn ads helps design companies control how often the same user or account sees their ads during a set period. For example, you can limit impressions to three per week per account. This ensures high-value accounts, such as those engaging with your portfolio or requesting consultations, see your ads consistently without overexposure, driving better engagement and maximizing ROI.

Why Frequency Capping Matters for Design Companies

Design companies operate in a competitive industry where building relationships with the right clients is key. Frequency capping ensures your LinkedIn ads engage decision-makers consistently while reducing wasted impressions. With frequency capping, you can: 1. Increase Engagement: Keep your ads in front of key decision-makers without overwhelming them. 2. Reduce Budget Waste: Stop spending on accounts unlikely to invest in design services. 3. Secure Creative Projects: Focus on businesses actively seeking branding, web design, or creative campaigns. By delivering precise targeting, frequency capping makes your LinkedIn ads more effective and impactful.

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How Frequency Capping Helps Design Companies Target High-Intent Accounts

For design companies, frequency capping is essential to maximize LinkedIn ads ROI.

1

Engage Marketing Leaders and Brand Managers

Marketing executives see countless pitches daily. Frequency capping ensures your ads are memorable without being overwhelming, keeping your brand top-of-mind.

2

Focus Budget on High-Value Opportunities

Avoid wasting impressions on businesses that don’t need creative services. Frequency capping targets companies that show buying intent through engagement.

3

Support Multi-Stage Campaigns

Design projects often involve multiple stakeholders and a longer sales cycle. Frequency capping helps you nurture prospects from discovery to project approval.

Are your LinkedIn ads missing the right clients? For design companies, 77.8% of impressions go to the wrong accounts.

SmartReach: The Solution for Design Companies

SmartReach, part of Factors’ LinkedIn AdPilot suite, empowers design companies to optimize their ad performance by focusing on high-value accounts. It addresses the unique challenges of connecting with marketing leaders, brand managers, and business owners by ensuring your ads are seen by the right people at the right time.

How SmartReach Works
1
Intent-Based Filters

Prioritize accounts showing strong buying signals, like recent visits to your demo page or pricing section.

2
Custom Frequency Caps

Adjust impression limits based on audience segments, ensuring high-intent accounts see your ads at the right frequency.

3
Balanced Ad Distribution

Evenly distribute impressions across your target list to avoid oversaturating a small subset of accounts.

4
Higher ROI

Reduce wasted impressions and stretch your budget by focusing on accounts most likely to convert.

LinkedIn budgets can scale very quickly — and if you’re unsure you’re reaching the right people, you’re essentially setting your money on fire. With Smart Reach, we’ve been able to reach the largest spread of accounts visiting our website without putting too much undue weightage on larger accounts.
Abhishek Iyer, Director of Marketing at Descope
Factors’ Customer Case Studies
In conversation with Sam Barth, Paid Media Manager & ABM evangelist at FourFront
In conversation with Aashima Lamba, Senior Manager - Demand Generation at Upflow
In conversation with Prajak Kumar Das, Marketing Analytics Lead at Multiplier
Precision targeting isn’t optional for design companies. SmartReach helps you connect with marketing leaders and businesses ready to invest in creative solutions, ensuring your budget delivers real ROI.

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