LinkedIn Conversions API

You are running LinkedIn ads for your utilities company, aiming to capture the attention of corporate facilities managers, municipal leaders, and industrial clients. Some accounts have already shown buying intent—they’ve visited your website, downloaded whitepapers on energy solutions, or requested pricing. But instead of targeting these high-value prospects, your ads scatter randomly across your audience. High-value accounts might not see your ads enough, while low-intent leads drain your budget.The result?Wasted ad spend.Declining engagement.Missed opportunities to secure large energy contracts.But there’s a solution: frequency capping, a strategy that prioritizes high-value accounts and maximizes your ad budget. By setting limits on how often accounts see your ads, you can focus on those most likely to convert. This strategy is especially useful for utilities industries targeting commercial and municipal clients.