LinkedIn Ads 101: A B2B LinkedIn Ads Guide

Looking to reach key decision-makers and drive high-quality leads? LinkedIn Ads offer unmatched B2B targeting—by job title, industry, and company size. This guide breaks down how LinkedIn compares to Google, Meta, and others, and shows you how to optimize campaigns for maximum ROI.

Written by

Vrushti Oza

Content Marketer, Factors.AI

Introduction

LinkedIn Ads stand out from other digital marketing channels as a direct route to engage high-value B2B decision-makers.

The platform's targeting options allow for precise audience segmentation, including company size, job title, and industry. LinkedIn also enables marketers to reach out to decision-makers. In fact, 4 out of 5 LinkedIn members drive business decisions.

💡Did you know? 80% of B2B marketing leads from social media come through LinkedIn.

This Guide is crafted to help you assess whether LinkedIn Ads fit your company (with real-world examples) and explore campaign objectives, structure, targeting, ad formats, audience lists, and optimization strategies. Plus, you'll discover how to measure the impact of LinkedIn Ads on your pipeline and use Factors' AdPilot to double your ROI, followed by a case study to illustrate success.