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Revenue Attribution

Prove & improve
revenue impact

Make your mark on revenue. Quantify marketing's impact on bottom-line metrics
and scale the right initiatives confidently.

Trusted by 200+ high-growth B2B teams

Trusted by high-growth GTM teams

Generate predictable pipeline with real-time visitor identification and AI-fuelled account analytics

Make every dollar count with Campaign Attribution

Go beyond impressions and CTRs to measure campaign performance. Track return on ad spend & scale the right efforts with robust attribution.

Know what resonates best
‍with Content Attribution

Quantify the true impact of ungated assets like blogs and videos on conversions. Iterate content strategy based on topics that resonate best.

Quantify the influence of
‍offline events & touchpoints

Intuition can only take you so far. Incorporate offline touchpoints including events, webinars, outreach emails, and cold calls into a comprehensive, data-driven attribution model.

Compare models

Experiment with a wide range of attribution models & conversion goals to gain accurate insights.

User & Account KPIs

Build bespoke attribution reports with user and account level KPIs. No dev dependency required.

Granular visibility

Drill deep into marketing ROI with reporting  at a keyword, campaign, ad group & channel level.

365 day window

B2B sales cycles can be lengthy. Credit conversions to touchpoints from as long as one year ago.

Tailor-made reports

Configure custom conversion goals & create tailor-made attribution reports with intuitive, self-serve UI.

Currency convert

Standardize attribution
reporting by normalizing currencies across various ad networks.

Ready to make the most of your go-to-market efforts?
Book a demo & see Factors in action now.

Frequently Asked Questions?
to help you make the switch to Factors

What is multi-touch attribution?

Multi-touch attribution is an analytics technique that assigns value (or credit) to marketing touchpoints based on their relative influence on a conversion. It helps prove marketing’s impact on bottom-line metrics and improve marketing ROI by guiding spend decisions.

How many attribution models does Factors offer?

Currently, Factors offers 10 attribution models: First-touch, Last-touch, First-touch non-direct, Last touch non-direct, Linear, U-shaped, W-shaped, time-decay, influence & last campaign touch

How does pricing work?

Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or companies we identify. More about our pricing here: www.factors.ai/pricing

How long does implementation take?

Implementation takes under 10 minutes. Simply install our light-weight script onto your website and let the magic happen. In case you need assistance, we have dedicated onboarding support on stand by.

Is Factors privacy compliant?

Absolutely! Factors is GDPR, CCPA, and PECR compliant. We're also one of the tools in the industry to be SOC2 Type II certified as well. Furthermore, we only use first-party cookies — so you can be sure that your data is yours alone. Privacy-first, always.

Ready to drive more pipeline?
Book a call with us.
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