Make your mark on revenue. Quantify marketing's impact on bottom-line metrics
and scale the right initiatives confidently.
Generate predictable pipeline with real-time visitor identification and AI-fuelled account analytics
Experiment with a wide range of attribution models & conversion goals to gain accurate insights.
Build bespoke attribution reports with user and account level KPIs. No dev dependency required.
Drill deep into marketing ROI with reporting at a keyword, campaign, ad group & channel level.
B2B sales cycles can be lengthy. Credit conversions to touchpoints from as long as one year ago.
Configure custom conversion goals & create tailor-made attribution reports with intuitive, self-serve UI.
reporting by normalizing currencies across various ad networks.
Multi-touch attribution is an analytics technique that assigns value (or credit) to marketing touchpoints based on their relative influence on a conversion. It helps prove marketing’s impact on bottom-line metrics and improve marketing ROI by guiding spend decisions.
Currently, Factors offers 10 attribution models: First-touch, Last-touch, First-touch non-direct, Last touch non-direct, Linear, U-shaped, W-shaped, time-decay, influence & last campaign touch
Our pricing model is straightforward. It is directly related to the number of monthly tracked users (MTU) or companies we identify. More about our pricing here: www.factors.ai/pricing
Implementation takes under 10 minutes. Simply install our light-weight script onto your website and let the magic happen. In case you need assistance, we have dedicated onboarding support on stand by.
Absolutely! Factors is GDPR, CCPA, and PECR compliant. We're also one of the tools in the industry to be SOC2 Type II certified as well. Furthermore, we only use first-party cookies — so you can be sure that your data is yours alone. Privacy-first, always.