Marketing

LinkedIn Video Ads for B2B: Strategy, Planning, Tips & ROI

Learn how to create high-performing LinkedIn Video Ads for B2B. Boost engagement, reach real buyers, and turn views into pipeline with proven strategies.

Written by

Vrushti Oza

, Edited by

Tanvi Mishrikotkar

October 22, 2025

•

0 min read

Table of contents

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In B2B, attention is harder to get than the Wi-Fi password at a neighbour’s house party.

And that’s exactly what makes LinkedIn Video Ads a great investment for your brand: they capture attention, educate at scale, and speak directly to the people holding the budget.

The platform’s precision targeting by job title, company size, seniority, and industry means your videos don’t only get ✨views✨; they get seen by decision-makers who actually care.

Look, video is no longer just ‘trendy’, it’s reshaping the way we consume content and transforming the way B2B marketing works.

Today’s buyers are younger, video-focused, and consuming more streaming content than ever. The question is: How will you reach them? LinkedIn’s Video Ads… which, by the way, have seen an engagement rate increase by 44% year-on-year. So, you’ve got a direct line into the minds of your ideal buyers.

If you’re running high-ACV deals, trying to shorten the sales cycle, or looking to stand out in a crowded category, video ads on LinkedIn are a performance lever you can’t afford to ignore.

Why LinkedIn Video is the Right Match for B2B Demand Gen

1. Video content is what people want to see

According to benchmark data, videos get 5x more engagement than static posts on the platform. Furthermore, according to Forrester, 71% of buyers are now Millennials or GenZ, and video content is their preferred format. According to recent research from Forrester, 71% of B2B buyers are now Millennials or Gen Z. These generations grew up immersed in video content, which has become their preferred way to consume information. In fact, just this past May, streaming officially surpassed traditional television for the first time.

To back that up, 93% of marketers also say that video has a direct impact on their ROI, as per LinkedIn’s Internal data (2025).

That means if you're looking to:

Educate your market at scale
Build trust with high-value accounts
Humanize your message while showcasing ROI

...there’s no format more effective than video on LinkedIn.

2. Your video ads reach real buyers, not just scrollers

With LinkedIn’s targeting precision by job title, company size, industry, seniority, skills, and firmographics, you’re not just running ads to get views. You’re getting seen by the right set of buyers.

Compare this with Meta or YouTube, where even with interest filters, a large chunk of your budget can go to students, bots, or non-decision-makers.

Why Choose LinkedIn Video Ads over Static Ads?

Video ads drive significantly higher engagement than static ads, capturing attention more effectively through motion and storytelling. They also allow brands to communicate more information quickly, making them ideal for awareness, education, and recall.

Let’s look at some data:

Enhanced viewer attention:
LinkedIn video ads capture attention 3 times longer than static image ads, providing a greater opportunity to convey your message effectively.
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Increased interaction rates:
Video posts on LinkedIn drive 5 times higher interaction rates compared to text or image posts, leading to more likes, comments, and shares.
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Boosted conversion rates:
Implementing video ads can lead to a 30% increase in conversion rates, making them a powerful tool for driving actions like sign-ups and inquiries.

Hear It From The Expert: AJ Wilcox on video vs. static — It’s not about industry, it’s about intent

If you’re wondering whether video ads ‘work better’ in SaaS vs. fintech vs. manufacturing, the answer isn’t that clean-cut. According to LinkedIn Ads expert AJ Wilcox, how you use video matters more than where you use it.

“It’s not really about the industry, it’s more about the use of video. With video, the first win is attention. Viewers are naturally drawn to watch, which makes video incredibly effective for brand awareness, education, and trust-building. The real value lies in the watch time and the retargeting audiences you create in the process.

When videos are helpful/educational/personal, they’re fantastic at creating retargeting audiences efficiently and making a strong personal connection the prospect remembers.”

– AJ Wilcox, Founder of B2Linked

💡 In short: Use video to warm up, educate, and build trust. Use static to close the deal.

On a side note, organic video is also having its moment!

It’s not only Video Ads that are growing… organic videos are growing, too!

Organic video content continues to gain momentum among business leaders on LinkedIn, with a 44% year-over-year increase in video uploads by C-suite executives. Notably, video posts generate 1.4x higher engagement than other content formats, highlighting their growing impact on B2B communication and thought leadership.

Campaign Planning

The best-performing video ads aren’t chasing likes or trying to ‘go viral.’ They’re engineered to move high-intent buyers from scroll to sales call.

Step 1: Start with a pipeline-aligned objective

Your objective is a strategic choice that shapes the creative, the CTA, and how you measure success. Let’s break down how to choose the right objective, structure it by funnel stage, and tie each to a real business outcome. So, the first question to answer is:“What stage of the funnel is this campaign meant to impact?”

Here’s how to choose the right campaign objective and pair it with the right kind of video:

Choosing the right objective by funnel stage:

LinkedIn Ads offer three primary objective types: Awareness, Consideration, and Conversion.

Here’s where each one fits and what kind of video makes sense for that stage.

Funnel Stage	Campaign Objective	Ideal Use Case
Top of Funnel	Brand Awareness	30-sec animated explainer to introduce a new product category (e.g., "Sales Engagement Intelligence")
Mid-Funnel	Consideration	A testimonial video + case study Document Ad to build credibility and intent
Bottom of Funnel	Conversion	A founder-led pitch video paired with a Lead Gen Form or a demo CTA

Hear It From the Expert: AJ Wilcox on Matching Video Ads to Funnel Stage

You’ve mapped campaign objectives. You know what to measure. However, you should also know when to use video ads based on your funnel stage.

“Video ads tend to perform well in TOFU and even MOFU stages due to their ability to build strong connections with prospects and cost-effectively generate retargeting audiences.

At the BOFU stage, however, the goal is often to drive traffic to a landing page, where other formats may be more effective.”

– AJ Wilcox, Founder of B2Linked

Now, paired with your funnel table and metrics, this quote gives readers a reality check about choosing the objective type more carefully.

Step 2: Choose metrics that match the stage

Don’t fall into the trap of obsessing over CTRs when your goal is trust-building, or over-optimizing form fills at the top of the funnel.

Funnel Stage	Key Metrics	What They Tell You
Top of Funnel	CPV (Cost Per View)	How efficiently you’re capturing attention
	Form Fill Rate	Whether the content/offer is strong enough to drive action
	CPL (Cost Per Lead)	The cost-efficiency of your lead gen efforts
	Views	25% and 50% view rates reflect early engagement. Low numbers here often point to a weak hook or opening
	Average Dwell Time	Measures how long viewers stay before dropping off, offering insight into content engagement
	Video Completion Rate	A high completion rate indicates strong content quality, particularly for short videos under 60 seconds.
Bottom of Funnel	Influenced MQL Rate	% of leads qualified by marketing
	Influenced SQL Rate	% of MQLs accepted by sales
	Revenue / Pipeline	The actual business outcome from video campaigns
	Views	If the view completion rate is 75% or higher, it signals strong interest, especially for longer, educational, or product-driven videos.
	Video Completion Rate	Especially relevant if there’s a CTA or pitch toward the end of the video.

💡 Top of funnel metrics tell you what’s working. Bottom of funnel metrics tell you what’s worth scaling. It’s best to monitor both.

Side Note: Your Targeting Strategy Directly Impacts CPV

Your cost per view isn’t just about geography or bid type, it’s shaped by who you’re trying to reach, how competitive that audience is, and how well your creative holds their attention. In other words, targeting drives CPV.

Here’s what that looks like in practice:

Let’s break down what drives your cost per view:

Driving Factor	Impact
Audience Quality	Senior, niche roles → higher CPV
Creative Strength	Better watch times → lower CPV (LinkedIn rewards relevance)
Auction Pressure	NA and Tier 1 regions = more competition = higher CPV
Ad Relevance Score	Higher scores = LinkedIn discounts your cost

💡 Auto-bidding isn’t just easier, it’s 2X as cost-efficient. Based on 17M+ video views, the average auto-bid comes in at just $0.09, compared to $0.18 for manual bidding or cost caps. That’s budget you could be using to scale faster, test more creatives, or win more impressions at the same cost.

Step 3: Assign one north star metric per campaign

Every campaign should have one success metric (not five). Here’s how you can align your video type to their metric:

Campaign Type	Success Metric
Brand Intro Video	% of viewers who watched 50%+
Category Explainer	Clicks to ungated page
Testimonial	Form fill rate
Founder Pitch	Demo form completion rate
Product Walkthrough	CPL + SQL conversion rate

💡 Set one metric. Track it ruthlessly.

**Step 4: Interpreting what performance actually means**

Don’t confuse a bad click-through rate with a bad video.

Here’s how you can diagnose performance signals:

Scenario	What It Means
High view rate, low CTR	Good hook, weak offer, rework CTA or targeting
High CTR, low MQL quality	Targeting mismatch or unclear landing page
High engagement, no SQLs	Time to retarget warm viewers with BOFU offers

“If 100 people watched 75% of your video, that’s 100 warm leads, click or not.” That’s the thinking top growth marketers use to plan next steps.

Final Thought: Video ads aren’t instant noodles

Here’s what a typical B2B journey looks like:

Watches your video → Doesn’t click → Remembers you later → Googles you → Reads your email → Books a demo

So track the full arc of buyer behavior:

Use view-through attribution
Add self-reported attribution
Sync LinkedIn CAPI with your CRM

Or better yet…

💡 Meet LinkedIn AdPilot by Factors

All your LinkedIn ad signals. One smart system.

AdPilot turns LinkedIn Ads from a guessing game into a precision engine. Instead of juggling tools or manually updating audiences, you can:

Auto-sync intent-based audiences — no more stale lists
Show more ads to high-intent accounts with impression pacing
Feed conversion signals back via LinkedIn CAPI for smarter optimization
See how LinkedIn actually influences pipeline (even if no one clicks)

Whether you're scaling ABM, running retargeting, or testing creatives, AdPilot lets you see what’s working, spend where it matters, and finally prove ROI.

“With AdPilot, our LinkedIn strategy became laser-focused. We attributed 30% more deals and drastically reduced unknown lead sources.”

– Riley Timmins, Director of Marketing at Cacheflow

Learn more about Factors AdPilot, Book a demo

**Creative Strategy: How to Build Video Ads That Actually Convert**

LinkedIn video is a high-intent, scroll-breaking format that, when done right, can compress months of nurturing into 45 seconds of screen time.

But most B2B brands overinvest in production and underinvest in strategy. And high-performing LinkedIn video ads aren’t ‘TV commercials shrunk for feed.’ They’re surgical tools built for mobile-first, distracted professionals with zero time and infinite tabs open.

💡Download LinkedIn’s exclusive guide to building your brand through LinkedIn videos. So before you hit record, make sure you give the guide a read.

The Base: What Makes a LinkedIn Video Ad Work?

Forget polished commercials with fancy budgets. Great LinkedIn videos feel native, personal, and purposeful. They work because they respect how distracted and skeptical buyers are.

Types of Video Ads on LinkedIn

Video Ads
Great for sharing your brand’s take on industry news, product demos, and customer success stories. Video Ads humanize your brand and deliver your message in an engaging format.
Connected TV Ads
Show up in living rooms via streaming services, where people are more relaxed. Connected TV Ads keep decision-makers thinking of you even off the clock. Since many B2B buyers watch CTV in their spare time, it’s a strong way to reinforce your message outside traditional work hours.
Event Ads
For many B2B marketers, live events are a priority. With Event Ads, you can use video to reach buyers at scale and drive registrations for live events or webinars. Tease the agenda, speakers, or special content to build excitement and attendance.
Thought Leader Ads
Spotlight company leaders or industry experts. Videos centered on thought leadership build credibility and help your community get to know the people behind the brand. Promote this content and extend your reach with Thought Leader Ads.
BrandLink
With BrandLink, brands can partner with trusted publishers and creators to run in-stream, pre-roll video ads next to contextually aligned, high-quality videos, delivered directly in targeted members’ LinkedIn newsfeeds.

**How to build LinkedIn Video ads for people who actually watch them:**

1. Hook Viewers Within 2 Seconds

If we haven’t already established it, the scroll is brutal. You have two seconds to stop the thumb.

Start with:

A bold stat or unexpected insight (“78% of sales teams still do this manually…”)
A pain point framed as a question (“Tired of chasing no-show demos?”)
A clear visual motion (zoom-in on product UI, person speaking straight to camera)

Avoid:

Long branded intros
Slow fades or logo splash screens

Basically, come to the point within the first two seconds.

2. Design for Sound-Off Viewing

79% of users watch LinkedIn videos on mute. Your video must make sense without sound.

Always include:

Native captions, not just YouTube-style auto-subtitles
Bold text overlays to highlight key phrases or data
Visual metaphors that reinforce your point (e.g. lagging bar graphs, ticking clocks)

Think of every video as a ‘moving carousel post.’

3. Keep It Concise

Attention spans aren’t shrinking; they’re just more expensive to earn.

Funnel Stage	Ideal Length	Why
Awareness	15–30 seconds	Light, punchy, scroll-stoppable
Consideration	30–45 seconds	Time to deliver value, show proof
Conversion	45–60 seconds	Enough to make the pitch + CTA

💡If you need more than 60 seconds to say it, you probably need a landing page, not a video ad.

👂Hear It From the Expert: AJ Wilcox on How Long Should a LinkedIn Video Be? What Aspect Ratio Works?

While brevity is your best friend, length and layout should flex based on funnel stage and context. Here's AJ Wilcox's take, based on hundreds of B2B campaigns:

“I find video lengths in the 30 to 40 seconds tend to work best for TOFU, and I find that with MOFU I can go a little longer—around :40 to 1:20.

For aspect ratio, I’m seeing surprising results: 16:9 horizontal is performing really well on LinkedIn right now, even though much of LinkedIn’s traffic is mobile.

I’d recommend creating your videos in 1:1 (square), which tends to be the best happy medium. But don’t be afraid to test horizontal. I’m also excited to test 4:5 now that LinkedIn supports it across devices.”

– AJ Wilcox, Founder of B2Linked

💡Quick summary:

TOFU: Stick to 30–40 seconds
MOFU: You can stretch to ~1:20 if you’re delivering value
Aspect Ratio:
- 1:1 (square) → reliable, safe bet
- 16:9 (horizontal) → surprisingly effective
- 4:5 (vertical) → worth testing now that it's widely supported

4. Strong, Single CTA

Every video should have one goal. Not three.

Use CTAs like:

See it in action
Watch full demo
Grab the report
Book a consult

Avoid:

Learn more (too vague)
Click here (too 2006)

Position your CTA in:

Text overlay (mid-video + end screen)
Video description
Companion creative (e.g., headline or button)

Technical Specifications (Keep These Handy)

Element	Specification
Format	MP4 or MOV
Resolution	Up to 1080p
Aspect Ratios	16:9 (landscape), 1:1 (square), 4:5 (vertical)
Recommended Length	10–60 seconds
File Size Limit	200 MB
Frame Rate	<30 fps preferred
Captions	SRT file or baked-in text

💡Tip: Use 1:1 or 4:5 formats for mobile-first audiences, they take up more feed real estate and consistently outperform 16:9.

Checklist Before Hitting Launch

Hook in the first 2 seconds
Logo visible early (but not overpowering)
Native captions or subtitles
CTA embedded in both video and copy
File specs match platform requirements
Edited for mobile (aspect ratio, font size, clarity)
Aligned with funnel stage and retargeting logic
Use real people or real UI over generic stock visuals
Keep it under 45–60 seconds unless it’s a mid-funnel explainer

The Anatomy of a Scroll-Stopping LinkedIn Video Ad

Element	What It Should Do	Best Practices
First 3 Seconds	Hook + establish relevance	Lead with a pain point or a bold stat, show your logo, and add motion
Scene 2–10 Seconds	Deliver context	Explain the problem. Keep it high-level. Speak to the persona, not just the product.
Scene 10–30 Seconds	Introduce solution	Visual demo, customer quote, or founder soundbite. Make it feel personal and credible.
Final 5 Seconds	CTA + next step	End with a crisp CTA: “See how it works”, “Grab the guide”, “Book a free demo”

**B2B Creative Formats That Actually Work**

Here’s what demand gen teams do:

1. Founder POV or Product Manager Cameo

Quick, unscripted clips recorded on Loom or Riverside
Personal, high-trust, credible, and personal, feels like a DM, not an ad
Best for: Bottom-funnel or account retargeting
Record straight-to-camera “here’s what we’re seeing in the market.”
Works well with warm audiences and in BoFu campaigns.
A 30s iPhone clip of your founder saying, “Here’s why we built this…”. Such videos add instant credibility and perform great in retargeting.

For example: Blackstone featured Michael Zawadzki, Global Chief Investment Officer for Blackstone Credit and Insurance talking about private credit, a relatively technical topic.

Why it works:
- Personal and trustworthy tone
- Helps viewers understand niche topics
- Builds brand credibility

2. Mini Product Tour

UI walkthrough synced to a real pain point
Subtle overlays to highlight key metrics or features
Best for: Consideration stage (especially SaaS)
Show real UI, not just abstract motion graphics.
Narrate why each feature matters, not just what it does.
Works great when retargeting high-intent visitors.
Record a short Loom showing how your product solves one specific use case. Add captions and upload. Done.

For example: Descope, a no-code identity platform, used a 51-second demo video of the Descope SSO Setup Suite.

3. Customer Proof Clips/ Testimonials

User clips saying: “We switched from [x] to [you] and here’s what happened”
Cut it raw and subtitle it manually
Best for: Warm retargeting, social proof, and expansion
Raw > Polished. Shoot over Zoom or phone.
Focus on transformation: “Before we used X → Now we [save 10 hours/week].”
Use customers your audience aspires to be.
Record a 1-min Zoom call with a happy customer. Ask them: “What changed after using us?” Crop, caption, publish.

For example: Salesforce for Small Business ran a testimonial-style Thought Leader video ad featuring users describing the ‘aha’ moments they experienced after using the platform.

Why it works:
- Higher emotional resonance and relatability
- Short, punchy cuts keep watch time high
- Clear CTA at the end: “Start your free trial now”

*Video Ad by Sales for Small Businesses*

4. Category Storytelling

Frame the market gap
Create urgency or FOMO
Position your solution as the only one that “gets it”
Best for: Top-of-funnel awareness
‘Here’s what no one tells you about hiring engineers in APAC’
Use stats, frameworks, or mental models your ICP can steal
Position your brand as a category authority, not just a product
Turn an existing deck into a motion video using Canva or Animoto. Narrate with an engaging voice-over or add text overlays.
Combine a clear script, basic animation, and stock clips (from Pexels/Unsplash). Ideal for top-of-funnel explainer videos.

For example: Testimonial Hero launched a 54-second explainer video showing the product’s offerings and use-cases.

Why it works:
- Motion graphics were universally appealing (no language barrier)
- Focused on the benefits and the product
- CTA drove users to visit the website to learn more

💡Don’t aim to just ‘tell your story.’ Aim to help your viewer tell a better story at their next team meeting.

📖Good Read: Create Video Ads for LinkedIn using Canva

Creative Format Guide (by Funnel Stage)

Funnel Stage	Video Type	Duration	Tone	CTA
Awareness	Category intro / Market stat animation	15–30s	Bold, high-contrast, catchy	“Learn more” / “See how”
Consideration	Testimonial / Demo walkthrough	30–60s	Conversational, real	“Watch demo” / “Read case study”
Conversion	Founder POV / Offer CTA	20–45s	Direct, trustworthy	“Book demo” / “Try it free”

💡 Tip: For retargeting flows, create a video series. Ad 1 = Problem. Ad 2 = Product. Ad 3 = Customer proof.

A/B test these variables:

It’s important to test thumbnails, but that’s not where the tests should end. Keep the structure, script, and even the effect of silence versus narration, in mind.

Hook formats: Problem-first vs. Question-first
CTA language: “Try free” vs “See it in action”
Voiceover vs. caption-only
Raw founder selfie vs. studio animation
UI-first vs. use-case-first

Benchmark across:

View-through rate (50%+ watched)
CTR
Down-funnel lead quality (SQLs, not just form fills)

Here are some tools you can use to create videos without a studio:

Use Case	Tool Recommendations
Quick talking-heads	Loom, Riverside
Captioning + edit	Descript, Kapwing
Animated explainers	Canva Video, Animoto
Motion graphics	Viddyoze, Motion
Slide-to-video repurpose	Canva, Adobe, Transmission, Google Slides + screen record

Common creative mistakes (and how you can fix them)

Don’t Do This	Do This Instead
Long intros, no hook	Open with a bold pain point or stat
Voiceover-only without captions	Design for mute-first viewing
Feature dump in first 5 seconds	Frame the problem first
Generic CTA like “Learn more”	“Book demo” / “See it in action”
One-size-fits-all video for all users	Tailor by persona + funnel stage

A great video doesn’t just ‘look good.’ It also converts.

Like I’ve said above, the best-performing LinkedIn video ads aren’t made for film festivals. They’re built to earn attention and move buyers one step closer to conversion, all in the span of 30 to 60 seconds.

Side Note: You Don’t Need a Hollywood Budget to Run Video Ads

One of the biggest misconceptions about LinkedIn video ads is that they’re expensive to produce. The truth? It’s all about creating something of high relevance.

Some best-performing video ads are shot on webcams, edited on free tools, and filmed in under an hour. What matters is that the message lands fast.

Pair Paid with Organic for Maximum Reach

Don’t silo your video content. What works on organic often works better on paid, especially if it has already shown strong engagement signals (likes, comments, shares).

Run founder videos as organic first, and then boost the best performer as a paid ad
Turn a popular carousel post into a short explainer video
Use paid to extend the shelf life of webinars, roundups, or case studies

💡 If your post resonated with your audience organically, it’s already algorithm-tested.

Audience Targeting for LinkedIn Video Ads

You can have the perfect video with an intriguing hook, flawless CTA, and a founder cameo that could win a ‘Webby’, but if your targeting’s off, the entire campaign falls flat.

LinkedIn has the most powerful B2B targeting stack of any paid channel, but it’s only as effective as the clarity of your ICP. The goal isn’t to reach everyone. It’s to reach the right people, often, with relevant messaging, at the right stage of their journey.

Here are a few things that you need to add to your targeting toolkit:

Job Titles / Job Functions:
Keep it broad, ‘Marketing + Director +’, is often better than targeting ‘VP of Growth’ alone.‍
Industry & Company Size:
Ideal for segmenting based on go-to-market motion. (Enterprise vs Mid-Market vs SMB)‍
Seniority Levels:
Use this to reach decision-makers without over-relying on job titles.‍
Skills & Interests:
Underused but powerful for reaching cross-functional roles (e.g., people who follow “Product-Led Growth” or “Demand Generation”).‍
Company Names (ABM):
Upload account lists to run 1:1 or 1:few campaigns to your highest-value targets.

💡 Pro-tip: Start wide, narrow down with creative and funnel logic, not oversegmentation.

Retargeting: Where video ads pay off

Video gives you behavioral signals that static can’t. Every view becomes a retargeting trigger.

This is where the real leverage is. Every video view gives you a new way to re-engage.

Action by Viewer	Retarget With
Watched 50%+ of a video	Case study, product walkthrough, or lead gen offer
Clicked but didn’t convert	Personalized video or time-sensitive CTA
Viewed pricing/demo page	Founder pitch or testimonial clip
Opened Lead Gen form but didn’t submit	Gentle reminder ad with a trust signal (e.g. “Join 2,400+ teams using X”)

💡 Use sequential retargeting to tell a story over time:
Video 1 → Video 2 → CTA offer → Form fill → SQL

💡 Want to level up your intent-based targeting? With Smart Reach, you can control how many times an account sees your ad, dialing up frequency for engaged accounts and avoiding ad fatigue for warm prospects.

Summing up targeting tips

Start with high-intent accounts, not just interest-level filters
Avoid hyper-targeting, LinkedIn works best with 50K+ audience size
Use warm actions (50% video views, demo page visits) to power mid-funnel
Segment campaigns by persona + funnel stage for relevance and scale

💡Pro Tip: Segment Campaigns by Persona and Funnel Stage. If you’re unsure how to do that, Book a Demo and explore how AdPilot can help you!

Packing Up

Video is no longer a top-of-funnel experiment; it’s a full-funnel performance lever.

On LinkedIn, where attention is costly and every impression matters, well-structured video ads let you educate, qualify, and convert your audience, all within the feed.

You don’t need cinematic quality. You need:

A sharp message.
A clear viewer path.
And a targeting + optimization system that respects your budget.

If you're already running image or document ads, video is your next step forward. If you're not advertising on LinkedIn yet, video is your fastest way in.

💡Download: LinkedIn’s guide on how video can transform your B2B marketing strategy and elevate your brand on LinkedIn.

About Factors & LinkedIn AdPilot

Running B2B ads shouldn’t feel like guesswork. Yet most marketers still juggle multiple platforms, disconnected insights, and uneven reach. Factors changes that.

It brings your ad data, audience insights, and performance signals into one smart system, so you can see what’s working, scale what’s converting, and finally prove ROI across every touchpoint.

From identifying high-intent accounts to optimizing where your budget goes, Factors’ AdPilot suite helps you run LinkedIn and Google Ads with the precision (and calm) your spreadsheets wish they had.

AdPilot Features That Make Every Ad Dollar Count

1. Audience Builder

Start by knowing who really matters. Audience Builder helps you identify anonymous accounts already engaging with your brand, whether they visited your site, clicked an ad, or explored your content. You can then segment the sales-ready ones based on how active they’ve been across different channels. Once you’ve got your dream list, syncing it to your LinkedIn or Google Ads takes just a click. So your targeting is sharper, your budget is smarter, and your message lands exactly where it should.

2. SmartReach

Sometimes, the top 10% of accounts hog most of your ad impressions, leaving the rest of your audience barely touched. SmartReach fixes that imbalance. It gives you more control over how often each account sees your ad, helping you spread reach evenly and make every dollar go further. The result? Better visibility, more awareness, and a healthier pipeline.

3. Power Boost

When a high-intent account starts showing interest, say they’re responding to sales emails or visiting your site, Power Boost steps in. It automatically increases ad frequency for those accounts, keeping your brand top of mind while they’re in decision mode. Because the faster you stay visible, the faster they convert.

4. Campaign Automation

Let your campaigns move at the speed of intent. AdPilot’s automation engine redistributes impressions in real time based on signals from your CRM, G2, or website. That means your ads automatically follow where the interest is, without manual tinkering. More relevant exposure. Faster deal velocity. Less wasted spend.

5. TrueROI

Most people won’t click your ad, but that doesn’t mean your ads didn’t work. TrueROI shows the full picture of impact with view-through attribution, combining ad views with engagement data from across channels. It helps you measure what really matters: how your LinkedIn campaigns influence awareness, intent, and pipeline, not just clicks.

Book a Demo to see it in action.

💡Read More: LinkedIn Ads 101: A B2B LinkedIn Ads Guide
💡Read More: LinkedIn Ads Strategy for B2B SaaS Growth
💡Read More: Types of LinkedIn Ads
💡Read More: LinkedIn Ads Targeting Best Practices & Strategy Guide
💡Read More: LinkedIn Ads Targeting & Campaign Strategy for Enterprises

Disclaimer:

This blog is based on insights shared by , and , written with the assistance of AI, and fact-checked and edited by Tanvi Mishrikotkar to ensure credibility.