“In enterprise marketing, events and digital touchpoints must work hand-in-hand. LinkedIn allows us to engage accounts early in their journey, and events accelerate that engagement. The challenge is proving this connected journey in a way sales and leadership can trust.”

Arun Pattabhiraman

Chief Marketing Officer, Sprinklr

“Doing cold calling doesn't cut it anymore. The number of digital footprints and breadcrumbs that your typical prospect is laying out for you is exploding. As a marketer, you will have to be more educated about how you leverage that information and plug that into both your marketing and sales execution. At Squadcast, we leverage Factors to add that layer of intent and signal to sales so that they can save some time reaching out to the right accounts rather than going out in the dark.”

Anusuya Kannbiran

Head of Product Marketing, Squadcast

At Drivetrain, our challenges centered around one big question: 'Who do we prioritize?' Broad outreach and intensive account research only made the question louder."

Praveen Rajaretnam

Head of Product Marketing | Drivetrain

Converting traffic into sales is like piecing a jigsaw puzzle. Manually tracking accounts and monitoring campaign data felt like chasing shadows. Incomplete data and bot traffic muddied the water, making it hard to see our true impact. Tools were supposed to help, but with their low account match rates, we were often left in the dark. We needed something better.

Anirhudh Sridharan

Lead, Pipeline Marketing at Everstage

“You guys offered a product that had an edge over others in a lot of different ways. We thought it was a great solution that really checked a lot of boxes for us to be able to speak to the right accounts and ensure that we're maximizing our return on ad spend.”

Shane Poyar

Growth Marketing & Operations Manager at Descope

"Before Factors, we struggled to show targeted LinkedIn ads to the right audience. We had no data-driven way to segment accounts or leverage intent signals effectively.”

Saurabh Wahegaonkar

Director of Demand Generation at AudienceView