Reena Aggarwal

I lead operations and sales at Attrock, where I work across client relationships, business development, and the systems that keep a digital marketing agency running well. I have more than ten years of experience in sales and operations across digital marketing and e-commerce.

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I believe good sales starts with educating clients rather than pushing a service, and good operations starts with treating employees like people. Those two ideas shape how I work, lead teams, and build long-term business relationships.

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I also write about content marketing, branding, lead generation, AI, and the practical decisions businesses make while trying to grow. I recently completed the Advanced Program for Senior Marketing Professionals at IIM Lucknow, an experience that reinforced something I have believed throughout my career: learning does not stop once you become experienced. It becomes more valuable because you have more experience to question.