Sohan Karuna

Sohan Karuna Joseph is a writer and business professional with experience in B2B content marketing, marketing analytics, and financial planning. He currently works in Financial Planning and Analysis at Diageo.

Previously, Sohan worked as a content writer at Factors.ai, where he wrote about B2B marketing. His work helped marketers understand how different channels influence the customer journey and how marketing activity connects to pipeline and revenue.

With a background in management accounting and qualitative research, Sohan brings a commercial perspective to marketing content. His work focuses on helping readers move beyond surface-level metrics and understand the business impact behind their marketing decisions.