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B2B teams invest heavily in driving website traffic, yet a large portion of that traffic remains anonymous, making it difficult to convert interest into pipeline. To help solve this, Factors.ai has partnered with Snitcher, a leading website visitor identification platform.
The result? A seamless, privacy-first integration that uncovers up to 65% of previously anonymous visitors, enabling more targeted outreach, sharper ABM, and measurable revenue impact.
By combining Snitcher’s real-time IP-based identification with Factors.ai’s advanced analytics and GTM activation capabilities, users can now go beyond just tracking traffic, they can understand and act on it.
Why Snitcher?
Snitcher stands out among website visitor identification solutions for several reasons:
- Higher match rates: Snitcher provides superior IP-to-company mapping accuracy with rich firmographic data.
- Minimal setup: No complicated implementation. Everything works out of the box within Factors.ai.
- Proven performance: One of the top-rated tools in its category on G2.
Factors integrates with Snitcher in two ways. First, through a built-in connection that lets you access Snitcher data directly within Factors, no separate Snitcher subscription needed. Second, if you already have a Snitcher account, you can connect it via API to bring your data into Factors seamlessly.
How It Works
Snitcher identifies companies visiting your website using IP intelligence, and Factors.ai enriches that data with behavioral analytics, attribution insights, and automation features. Together, they unlock several key capabilities:
1. Identify High-Intent Accounts
With Snitcher integrated, Factors.ai can now identify up to 65% of anonymous website traffic, far more than what traditional lead forms capture. This allows sales and marketing teams to understand which companies are showing interest, what pages they’re engaging with, and where they are in the buyer journey.
2. Access Rich Firmographic Data
Each identified account comes with detailed company-level attributes such as industry, employee count, and geography. Factors.ai overlays this with behavioral data, like time spent on pricing pages, engagement with content, or navigation patterns, making it easier to prioritize outreach and tailor messaging. You can also set up Slack or email alerts to notify your team when high-value accounts visit key sections of your site.
3. Track Complete Customer Journeys
Once a visitor is identified, Factors.ai generates a timeline of their journey, connecting web activity, campaign touchpoints, and CRM interactions. This provides a clear view of how accounts progress through the funnel, informing both marketing strategy and sales conversations.
Privacy-First by Design
It’s important to note: Factors.ai does not identify individual users, emails, or phone numbers. The integration is fully GDPR-compliant and only provides company-level data unless a visitor explicitly submits personal information through a form.
Use Cases Across Teams
Demand Generation
Demand gen teams often struggle to identify warm accounts without relying on gated content. With Snitcher’s identification layered into Factors.ai’s analytics, you can finally see which companies are engaging and retarget them effectively. This helps you shift from broad, generic campaigns to focused efforts with higher ROI.
Content Marketing
Understanding who consumes your content is critical to improving it. This integration reveals which accounts are reading your blogs, watching videos, or exploring case studies, enabling you to map content engagement to funnel progression and tie content performance to pipeline impact.
Product Marketing
Product marketers can see how different accounts interact with key pages like pricing, features, and integrations. By segmenting engagement by company size or industry, you can fine-tune messaging, improve positioning, and build use-case-driven narratives that resonate with target segments.
Sales Enablement
Sales teams benefit from real-time visibility into which companies are visiting demo or case study pages. This allows them to focus outreach on already-interested prospects with contextual firmographic and behavioral insights that make conversations timely and relevant.
Unlocking a New Layer of Account Intelligence
The Snitcher x Factors.ai integration offers a powerful way for B2B companies to turn anonymous visits into revenue-generating insights. Whether you’re optimizing marketing campaigns, sharpening sales outreach, or aligning your GTM motion, this partnership enables smarter decisions at every step of the funnel.
To see how this integration can enhance your ABM strategy, get in touch with our team today.
Frequently Asked Questions (FAQs)
Do I need a separate Snitcher account?
No. All capabilities are embedded directly within Factors.ai. Existing Snitcher users can integrate their account via API.
Can I use this with any Factors.ai plan?
Yes. The integration is available with Basic, Growth, and Enterprise plans.
Where can I get help enabling this integration?
Reach out to our team and we’ll walk you through the setup, no need for an additional Snitcher license.
