Overview of Google Ads and Its Role in Digital Advertising
Google Ads enable businesses to reach potential customers across search, display, video, shopping, and app networks. Unlike social media advertising, where users are shown ads based on interests and demographics, Google Ads primarily leverages search intent, delivering ads to users actively looking for products or solutions.
With billions of daily searches, Google Ads enables businesses to position themselves at the right place, at the right time, and in front of the right audience. Whether your goal is to drive website traffic, generate leads, or increase online sales, Google Ads offers scalable solutions for businesses of all sizes.
Key Takeaway: Google Ads outperform many platforms in intent-based targeting, making it an ideal choice for businesses seeking to capture high-intent leads and drive conversions.
📑Good Read: LinkedIn Ads vs. Google Ads vs. Facebook Ads: Who’s the winner?
📑Good Read: Are Google Ads Worth It?
📑Good Read: Google Ads 101: Types & Benefits
