LinkedIn Account Engagement Playbook
We analyzed 53,975 closed deals, $5 billion in pipeline, and $121M in LinkedIn ad spend. Here's what's actually driving revenue, and the blueprint to use it.
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How B2B marketing budgets are reallocating, and why LinkedIn's share of paid spend grew from 31% to 39.8% in 18 months.
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Not just more pipeline: better pipeline. LinkedIn delivers 1.6x ROAS vs. Google's 1.18x, and LinkedIn-sourced deals close at 34% higher ACV.
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Reaching 6+ contacts before a deal opens lifts win rates by 17 points. Engage 3+ during the active cycle: +23 points.
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Buyer research starts 124 days before a deal appears in your CRM. LinkedIn is the earliest and strongest signal. Here's how top B2B teams use that window.
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Targeting, format, intensity, and cadence by deal size: built from $121.4M in real advertiser spend.
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A step-by-step guide to operationalizing everything the data reveals: from channel mix to buying committee strategy.
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CMOs
MarketingOps Leaders
VP Marketing
Demand Gen
Sales
RevOps
Our 2025 benchmark report showed the channel shift: traditional channels compressing, LinkedIn pulling ahead on ROAS and deal quality. This one goes further: 53,975 deals, $121M in LinkedIn spend, and a buying committee analysis that shows exactly how the best B2B teams are building their revenue engine.
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