The 4-Part ABM Framework Behind $2B in Pipeline
Steve Armenti, founder of twelfth agency and former ABM lead at Google, where he built $2B+ in enterprise pipeline — breaks down the 4-part framework behind that pipeline — what to scale, what to keep human, and how to prioritize, build, and run ABM against complex buying committees.
August 13, 2026
12:00 PM ET
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What you’ll takeaway:
- Part 1: The 1:1 vs. 1:few vs. 1:many split — and why treating them the same costs you pipeline
- Part 2: How to prioritize accounts using signals most teams miss, beyond firmographics
- Part 3: The "step zero" most teams skip before building an ABM list
- Part 4: Where AI genuinely helps in ABM, and where it can't replace a human
Meet the Speakers
Steve Armenti
CEO & Founder, twelfth agency
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Mansi Peswani
Demand Generation Lead, Factors.ai
LinkedIn Marketing Partner
GDPR & SOC2 Type II
Factors +LinkedIn = Marketing Magic
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