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Brand-Dishing It Out with Plum

What happens when you hand your brand to AI, bet on AI-generated design, and still find room for one focused campaign, a lot of intentional voices, and genuine human storytelling?

September 29, 2026

6 PM IST

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What you’ll takeaway:

The Fable experiment: when social media manager Krtin went on vacation, Plum handed the handle to an AI agent instead of finding backup coverage.

The AI-generated design debate, and how Plum actually decides between AI and real designers, project to project.

Brand and content as Plum's real moat in a commoditized category, and how that connects to SEO and AEO.

Humanise, Plum's storytelling section built specifically to avoid anything salesy, and its use of guest writers and outside voices.

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Meet the Speakers

Praveen Das

Co-founder at Factors

Shreyas Achar

CMO, Plum

Aditi Shinde

Manager, Brand & Social, Factors.ai

LinkedIn Marketing Partner

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