Brand-Dishing It Out with Plum
What happens when you hand your brand to AI, bet on AI-generated design, and still find room for one focused campaign, a lot of intentional voices, and genuine human storytelling?
September 29, 2026
6 PM IST
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What you’ll takeaway:
- The Fable experiment: when social media manager Krtin went on vacation, Plum handed the handle to an AI agent instead of finding backup coverage.
- The AI-generated design debate, and how Plum actually decides between AI and real designers, project to project.
- Brand and content as Plum's real moat in a commoditized category, and how that connects to SEO and AEO.
- Humanise, Plum's storytelling section built specifically to avoid anything salesy, and its use of guest writers and outside voices.
Meet the Speakers
Praveen Das
Co-founder at Factors
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Shreyas Achar
CMO, Plum
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Aditi Shinde
Manager, Brand & Social, Factors.ai
LinkedIn Marketing Partner
GDPR & SOC2 Type II
Factors +LinkedIn = Marketing Magic
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