“Game changer for B2B companies”
“Easy to adopt”
“Must have for marketing teams”

Agentic Demand Gen To Grow Quality Pipeline, Fast

Agents that find high-intent accounts, map the customer journey, automate GTM campaigns, and measure what works. All from one platform.

1000+ GTM teams found a better way to run demand gen. You should, too.

Why is demand gen this messy?

Demand gen gets messy when you have to juggle a dozen tools—one for account identification, another for ads, a third for analytics.

Plus spreadsheets to stitch it all together. Signals get lost. Context breaks. And ROI? Hard to prove

But with Factors, it’s all in one place. Our agents help you engage accounts at the right moment. So you drive pipeline. Quality pipeline. Faster.

This is the modern way — the Agentic Way to Run Demand Gen.

But with Factors, it’s all in one place. Our agents help you engage accounts at the right moment. So you drive pipeline. Quality pipeline. Faster.

This is the modern way — the Agentic Way to Run Demand Gen.

Turn scattered signals into plays that drive revenue.

Find out who’s visiting and what they care about

  • Identify anonymous companies visiting your website with reverse IP lookup.
  • Uncover more than 75% of accounts when your competitors stop at only ~40%
  • Track every click, page view, bounce, and exactly what hooks (or loses) visitors.
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Know what your dream accounts are doing online

  • Capture intent signals from everywhere – G2, ads, CRM, website, third-party sources, and more
  • Drown out the noise and let AI predict who’s ready to buy
  • Build auto-updated account lists with firmographics and behavioral filters.
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Run campaigns that move buyers from “Maybe” to “Yes!”

  • Launch LinkedIn and Google ad campaigns that drive action
  • Send a message tailored to buyer interest and stage, not generic fluff
  • Outpace competitors who’re still flying blind by sending back rich conversion data
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Give your reps the intel to stay one step ahead, always.

  • Run intent-based outreach and engage buyers when they’re most interested
  • Show your reps exactly which accounts to prioritize and who to talk to
  • Arm your AEs with AI-powered account context and smart next steps
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Make revenue attribution ridiculously simple

  • Attribute revenue to journeys and touchpoints that actually move the needle
  • Know how each channel and segment is performing, then double down
  • Ask our agent anything – analyze metrics, funnels, campaigns, and more coming soon
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Deep Integrations without the headaches

Rock-solid integrations with your CRM, ad platforms, G2, Slack, and more. Think of it
like Zaps, but built right inside Factors. Need custom workflows? We’ve got you covered
with webhooks, make.com, and full support from our team.

Proof that Factors delivers, straight from our users

“Factors is core to our stack. We use it for ads, full-funnel engagement, and giving sales clear visibility into who’s engaging and why.

Shane Poyar

Growth Marketing & Operations Manager at Descope

25%
increase in LinkedIn Ads ROI
Read the case study
Since our sales team started using intent signals from Factors, conversations got easier — no resistance, no time wasted on context

Anusuya Kannbiran

Head of Product Marketing, Squadcast

30%
 increase in Avg deal size
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We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.

Saurabh Wahegaonkar

Director of Demand Generation at AudienceView

15%
pipeline generated through Factors in a quarter
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Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai.

Aashima Lamba

Senior Manager - Demand Generation at Upflow

35%
pipeline influenced by G2 and Factors
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With Factors.ai, we’re no longer in the dark. Data consolidation is magic — no more juggling platforms. Our ABM campaigns and outreach got a big boost. It’s our single source of truth.

Anirhudh Sridharan

Lead, Pipeline Marketing at Everstage

2.5X
surge in sales email engagement
Read the case study

You’re not just buying software. You’re getting a team.

Buying a Demand gen platform is just the start. Real results come from the right strategy,
workflows, and execution, tailored to your GTM motion.

That’s why we don’t just hand you a tool, we partner with you to make it work. From onboarding to
ongoing success, our team’s with you every step of the way.

I really appreciate how responsive the CS team is — and honestly, the whole company. I went from not knowing where to start to feeling completely comfortable using Factors, all within just three calls.

Kris Wojcik

Senior Performance Marketing Manager, Adconversion

24*5 Customer Support
White glove onboarding
Business review sessions

Enterprise-grade Security. Built In.

Your data stays safe with Factors. We’re GDPR compliant and SOC 2 Type II and ISO 27001 certified, so you can connect and scale with total confidence.

Build an Agentic GTM engine that never stalls

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