Darshan Divakar

Hey, I'm Darshan. I run paid ads for a living, which basically means I spend my day arguing with Google, LinkedIn, Meta, Bing and Reddit about why my CPCs are too high. I've done this for B2B and B2C brands across India, North America, SEA and ANZ, and somewhere along the way I became the person who actually enjoys building attribution dashboards. Don't ask me how that happened.Outside work I'm either booking a flight to a new destination or watching Manchester United make questionable decisions on a Saturday evening.Feel free to reach out if you want to talk paid media, attribution, or football heartbreak!